Super Size Me
After interviewing countless exhibit designers and experts in perception, EXHIBITOR offers seven ways - and oodles of eye-opening examples - to make your small exhibit seem larger.
From having a big heart to being the big cheese, bigger is typically better. And the show floor isn't any different. Bigger booths are more memorable, attract more attention, and make a, well, bigger statement than tiny 10-by-10s. But if you've got a less-than-sprawling space, you can still play with the big boys. We interviewed leading exhibit houses, designers, and experts in perception to uncover their secrets for making your meager booth look bigger than it actually is.
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