What's That Smell
Scent marketing is passing the smell test for exhibitors who find it keeps people in their booth longer and makes them more likely to buy. In this article learn how to use this invisible lure to make customers more relaxed, more alert, and more fond of your brand.
Scent marketing has been around almost as long as the nose. And according to various sources, scents can be used to help people lose weight, improve their sleep, reduce pain — and yes, even buy more. Today, trade shows and exhibitors are catching on that we are scentient beings, captivated, relaxed, and made suggestible by smell. Learn how five companies are using the power of smell to overcome their exhibiting challenges. In each case, you'll see how scent marketing helped the exhibitor bring in more attendees, spend more time with customers, and nose out the competition.
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