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Precision Dynamics Corp. pairs a well-crafted mailer with an enticing sweepstakes offer to drive traffic to its booth, ultimately increasing leads by 5 percent despite more than a 20-percent drop in show attendance.

In exhibiting and in life, sometimes a back-to-basics approach outshines even the newest high-tech wizardry. At least that was the case for Precision Dynamics Corp., a provider of identification products for the health-care, hospitality, and law-enforcement industries. To educate attendees about its offerings and lure them to its exhibit, PDC bypassed newfangled exhibit-marketing tactics and instead opted for what some might call old-fashioned promotional tactics: direct mail, a sweepstakes, and in-booth demonstrations. Learn how PDC's traditional approach garnered atypical results.


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