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Submission Instructions
Past Winners
Entry Info
How To Enter
Eligibility Categories
Trade show exhibit promotions launched or mailed between April 15, 2013, and April 15, 2015, are eligible. Entries must include measurable, numeric objectives and results. (Projects promoting an entire trade show — as opposed to a single exhibit — are not eligible.) (Winners of the 2014 competition are ineligible in 2015.)
Direct Mail: Direct-mail piece sent to targeted prospects or the press before or after the show. Examples include invitations, letters, postcards, brochures, 3-D mailers, premium items, etc.
E-marketing/Social Media: An exhibit promotion using email, social media, microsites, and/or the exhibiting company's website as the delivery medium. (Must provide high-quality, high-res screen shots of the campaign on CD/USB. Judges will not have Internet access.)
Integrated Program: Promotional marketing program incorporating the same theme or message in multiple promotion components, such as direct mail, giveaways, presentations, traffic builders, advertising, etc.
Live Presentation: Live presentation offered in an exhibit, e.g., a narrated sales pitch offered in an exhibit theater.
Nontraditional Promotion: Promotion strategy not represented in other categories, such as a guerilla-marketing tactic.
Premium/Giveaway: Free item distributed at a show that is intended to drive traffic to an exhibit or exhibitor's website — or to drive measurable sales or ROI after the show.
Product Demonstration: Product demonstration offered in an exhibit or in conjunction with an exhibit. Examples include a live presentation, interactive game, un-manned demo station, demo built into the booth design, interactive web feed, etc.
Traffic Builder: An activity inside or out of the show hall used to drive traffic to the exhibit, such as a contest, game, celebrity, performer, artist, virtual-reality experience, giveaway, educational seminar, etc.
VIP Promotion: Trade show exhibit promotion targeting VIP attendees.


The Judges


A multidisciplinary
panel of marketing
experts will judge
the competition.


Click on a photo to view
bios of this year's judges.
       

Criteria/Recognition


Criteria
Judges will consider each entry's numeric, measurable goals and results, along with the project's level of creativity and innovation. All entries will be judged regardless of the number of entries in each category; however, awards may not be granted in all categories, and more than one award may be granted in some categories.
Recognition
Winners that provide print-quality visuals will be featured in EXHIBITOR's October issue. One custom trophy will be awarded to each winning entrant, and all entries will be considered for possible use in features or columns unrelated to the competition.

Step 1: Submission
Guidelines

Download detailed, printable
Submission Instructions which will fully explain the following requirements and the entire submission process.

Step 2: Form/Fee
Fill out the online entry form and remit payment via credit card.

Step 3: Summary
Provide project information via a written summary in Word format and submit via Dropbox.com. (See Submission Instructions for details.)

Step 4: Art/Visuals
Use Dropbox to submit at least five and no more than 30 electronic images of the project in two different formats. While highly recommended, videos are not required for eligibility. (See Submission Instructions for details.)







Questions?

Contact Linda Armstrong at
larmstrong@exhibitormagazine.com




Past Winners

>> View articles featuring
past winners.

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