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Submission Instructions
Past Winners
Entry Info
How To Enter
Eligibility Categories
Trade show exhibit promotions launched or mailed between April 15, 2012, and April 15, 2014, are eligible. Entries must include measurable, numeric objectives and results. (Projects promoting an entire trade show - as opposed to a single exhibit - are not eligible.)
Direct Mail: Direct-mail piece sent to targeted prospects or the press before or after the show. Examples include invitations, letters, postcards, brochures, 3-D mailers, premium items, etc.
E-marketing/Social Media: An exhibit promotion using email, social media, microsites, and/or the exhibiting company's website as the delivery medium. (Must provide high-quality, high-res screen shots of the campaign on CD/USB. Judges will not have Internet access.)
Integrated Program: Promotional marketing program incorporating the same theme or message in multiple promotion components, such as direct mail, giveaways, presentations, traffic builders, advertising, etc.
Live Presentation: Live presentation offered in an exhibit, e.g., a narrated sales pitch offered in an exhibit theater.
Nontraditional Promotion: Promotion strategy not represented in other categories, such as a guerilla-marketing tactic.
Premium/Giveaway: Free item distributed at a show that is intended to drive traffic to an exhibit or exhibitor's website - or to drive measurable sales or ROI after the show.
Product Demonstration: Product demonstration offered in an exhibit or in conjunction with an exhibit. Examples include a live presentation, interactive game, un-manned demo station, demo built into the booth design, interactive web feed, etc.
Traffic Builder: An activity inside or out of the show hall used to drive traffic to the exhibit, such as a contest, game, celebrity, performer, artist, virtual-reality experience, giveaway, educational seminar, etc.
VIP Promotion: Trade show exhibit promotion targeting VIP attendees.


The Judges


The competition will
be judged by a highly
esteemed group of
exhibit-marketing
experts.


Click on a photo to view
bios of this year's judges.
       

Judging Criteria


Judging
Entries are judged primarily on their measurable results; however, judges also consider the program's level of innovation. Entries must provide measurable, numeric objectives and corresponding measurable, numeric results such as leads gathered, sales made as a direct result of the event, media coverage, or return on investment. Entries without measurable objectives and results will not be considered.
Recognition
Winners that provide print-quality
visuals will be featured in
EXHIBITOR's October issue.
One custom trophy will be awarded to each winning entrant, and all entries will be considered for possible use in features or columns unrelated to the competition.

>> View articles featuring
past winners.
Step 1: Submission
Guidelines

Download detailed, printable
Submission Guidelines that
provide specific instructions
for the following requirements

Step 2: Form/Fee
Fill out the online entry form and remit payment via credit card.

Step 3: Summary
Provide project information via written summary, and submit it in Word format via Dropbox.com.

Step 4: Art/Visuals
Submit at least five and no more than 25 electronic images of the project via Dropbox.com.

Step 5: Videos
(optional) – Include any videos related to the project using a format compatible with Windows Media Player. Submit any videos via Dropbox.com. Dropbox.com.




Questions?

Contact Linda Armstrong,
larmstrong@exhibitormagazine.com

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