Award Overview
Sizzle Awards recognize the world's hottest trade show exhibit promotions.
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| What’s in it for you? |
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You’ll receive industry recognition for a job well done. |
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Winners are featured in EXHIBITOR magazine, read
by thousands of marketing professionals in the trade show, events, and meetings
industries. (View the 2009 Sizzle Award winners.) |
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All entries are examined by the magazine’s editorial staff, thus increasing your program’s chances of appearing in other columns or features. |
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Winners are recognized at EXHIBITOR Show.
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Eligibility
Trade show exhibit promotions mailed or launched between April 15, 2008, and April 15, 2010, are eligible.
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| Categories: |
Note: Projects may be entered in multiple categories. |
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Integrated Program: Promotional marketing program incorporating the same theme or message in multiple promotion components, such as direct mail, giveaways, presentations, traffic builders, advertising, etc. |
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Direct Mail: Direct-mail piece sent to targeted prospects or the press before or after the show. Examples include invitations, letters, postcards, brochures, 3-D mailers, premium items, etc. |
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Premium/Giveaway: Free item distributed at a show that is intended to drive traffic to an exhibit or exhibitor's Web site – or to drive measurable sales or ROI after the show. |
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VIP Promotion: Trade show exhibit promotion targeting VIP attendees. |
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Product Demonstration: Product demonstration offered in an exhibit or in conjunction with an exhibit. Examples include a live presentation, interactive game, un-manned demo station, demo built into the booth design, interactive Web feed, etc. |
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Live Presentation: Live presentation offered in an exhibit, e.g. a narrated sales pitch offered in an exhibit theater. |
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E-marketing/Social Media: A trade show exhibit promotion using e-mail, social media, microsites, and/or the exhibiting company’s Web site as the delivery medium. |
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Traffic Builder (Quantity):
An activity inside or out of the show hall used to drive high-volume, unqualified traffic to the exhibit, such as a contest, game, celebrity, performer, artist, virtual-reality experience, etc.
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Traffic Builder (Quality): An activity inside or out of the show hall used to drive qualified leads to the exhibit, such as a contest, giveaway, educational seminar, product demonstration, virtual-reality experience, etc. |
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Non-traditional Promotion: Promotion strategy not represented in other categories, such as a guerilla-marketing tactic or a print or alternative ad (an ad placed in a publication or public facility, such as an airport or taxi, that is used to promote a trade show exhibit).
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Deadlines
April 16, 2010 ($90); April 30, 2010 ($130)
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| Basic Requirements |
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2010 Judges |
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(from left to right):
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Jim Dawson, president, Dawson Marketing Group, Southlake, TX
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Stacy Landreth Grau, associate professor of professional practice in marketing, Neely School of Business, Texas Christian University, Fort Worth, TX
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Mike Guillory, manager of worldwide brand and communications, Texas Instruments Inc., Dallas
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Jeannine K. Swan, president and owner, Global Exhibit Management, Fort Worth, TX
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Joe Laffey, vice president of media relations, Slingshot, Dallas
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Click on each name to see a full biography.
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Entry Form:
Download the 2010 entry form
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Don't have Adobe Acrobat?
Download the free Adobe Acrobat reader here.
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Questions?
Contact Linda Armstrong at 972-317-1005
or e-mail larmstrong@exhibitormagazine.com
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| Back to Top |
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2009 Sizzle Award Winners:
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Category:
Integrated Program
Exhibitor:
Cisco Systems Inc.
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Category:
Integrated Program
Exhibitor:
West, a Thomson Reuters business
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Category:
Integrated Program
Exhibitor:
Switch: Liberate
Your Brand
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Category:
Traffic Builder
Exhibitor:
Vifor International Inc.
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Category:
Integrated Program
Exhibitor:
Kubik Inc.
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