2011 Sizzle Awards Judges
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 Jim Dawson
president, Dawson Marketing Group, Southlake, TX
After a 15-year run as head of Dawson Marketing Group, a top-25 design firm in Boston according to the Boston Business Journal, Jim Dawson recently relocated to Dallas and re-opened his agency. He has created programs for General Motors Corp., Anheuser-Busch Cos. Inc., Verizon Communications Inc., American Express Co., Hyundai Motor Co., Nortel Networks, the Harvard Medical School, Carlson Wagonlit Holdings B.V., and others. Prior to starting his agency, he held corporate marketing and advertising roles with Liberty Mutual Insurance Co., DuPont, and Kendall, a division of Colgate-Palmolive Co.
His programs have received various awards from organizations such as the New England Direct Marketing Association, the Medical Marketing Association, International Association of Business Communicators, and the Healthcare Convention & Exhibitors Association. Dawson is past-president of the American Marketing Association and the Business Marketing Association in Boston, and a past-chairman of the Trade Show Exhibitors Association for New England. He has also volunteered his expertise on Marketing Advisory Boards for Dimock Community Health Center, Beth Israel Deaconess Medical Center, and the Central Massachusetts Association for Retarded Citizens (CMARC).
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 Mike Guillory
manager of worldwide brand and communications, Texas Instruments Inc., Dallas
Michael Guillory has more than 20 years of marketing, communications, and brand-management experience with emphasis in the consumer-electronics and computer-software industries. He has held marketing and branding leadership roles at The Sage Group plc, and Philips Electronics and currently manages Worldwide Brand and Communications for Texas Instruments’ DLP products division.
With trade shows and events as part of his marketing mix, Guillory has led major, integrated show promotions spanning the United States, Canada, China, Taiwan, Japan, and across Europe and India. Whether it was directing massive show-floor properties and promotions for Comdex, the International Consumer Electronics Show, the Mobile World Congress, etc., or maximizing exposure in smaller ways at vertical shows, Guillory has applied creative thinking to break through the noise at any event. He holds a degree in Marketing and Communications from Oklahoma State University.
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Andrea Lamarsaude
marketing manager, BrightBlue Marketing Inc., Plano, TX
As a marketing manager with BrightBlue Marketing Inc., Andrea Lamarsaude brings her clients a proven ability to create communication programs that build awareness and business as well as both a tactical and strategic focus. She is also the president of the DFW American Marketing Association and has volunteered for the chapter as part of the team that started the New Media Special Interest Group and in the role of vice president of Special Interest Groups. Her previous board positions include EVP Programming and President-Elect.
Lamarsaude has more than 20 years of experience in all areas of marketing, including development and execution of communication plans, project management, social-media strategy and execution, trade show and event management, and writing/editing marketing communication tools. She holds a bachelor's degree in business administration, specializing in marketing, from Southern Methodist University, international management accreditation by INSEAD University, and professional certification, received via Alcatel's leadership training program, from the Ecole de Management Lyon in France.
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 Susan Shuttleworth
director of corporate marketing communications, TransCore, Carrollton, TX
Susan Shuttleworth has 20 years of exhibition-industry experience, overseeing TransCore’s integrated-marketing programs in transportation-business segments for industries including electronic toll collection, airports, homeland security, and electronic vehicle registration.
Leading a team of 14 employees, Shuttleworth is responsible for TransCore's exhibits at more than 130 annual transportation-industry shows. She was a member of EXHIBITOR Magazine's Editorial Advisory Board in 2009, 2008, and 2007, and won an EXHIBITOR Magazine Sizzle Award in 2003, 2002, and 2001.
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Jeannine K. Swan
president and owner, Global Exhibit Management, Fort Worth, TX
Jeannine K. Swan is president and owner of Global Exhibit Management, a full-service exhibit- and event-management service company with capabilities in Europe, South America, Asia, Australia, and South Africa. Swan founded the company in 2002 in Fort Worth, TX, and has more than 25 years of experience working in the global trade show market. She has taught international exhibiting seminars at industry events such as those hosted by the Corporate Event Marketing Association and TS2 as well as the University of California Santa Cruz.
Swan started her marketing career in the oil business as an international trade show manager for a major drilling-fluids company. She next coordinated U.S. exhibitors for an oil show held on a North Sea ferry that traveled to eight countries throughout southeast Asia. She also worked in account services for an exhibit builder with offices in Houston and London. Her domestic work with two major installation/dismantle companies included starting the international service department for one of them.
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2010 Sizzle Award Winners:
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Category:
Integrated Program
Exhibitor:
MG Design Associates Inc.
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Category:
Direct Mail
Exhibitor:
Precision Dynamics Corp.
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Category:
Traffic Builder
Exhibitor: Deckel & Moneypenny Exhibits
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Category:
Integrated Program
Exhibitor:
3D Exhibits Inc.
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Category:
Traffic Builder
Exhibitor:
Procter & Gamble Pet Care
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