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  Purple Cow: Transform Your Business by Being Remarkable
By Seth Godin
    The Event Marketing Handbook: Beyond Logistics and Planning
by Allison Saget
             
  Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath
    Organize Your Work Day In No Time
by K.J. McCorry
             
  Trade Show & Event Marketing: Plan, Promote & Profit
by Ruth Stevens
    The Tipping Point: How Little Things Can Make a Big Difference
by Malcolm Gladwell
             
  Peak: How Great Companies Get Their Mojo from Maslow
by Chip Conley
    Execution: The Discipline of Getting Things Done
by Larry Bossidy
             
  Selling from the Inside Out
By Barry Siskind
Paperback
    BrandDigital: Simple Ways Top Brands Succeed in the Digital World
by Allen P. Adamson
           
  Powerful Exhibit Marketing: The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows
by Barry Siskind
Paperback
    D'art Design - Undesigning
by Conway Lloyd Morgan
Hardcover
             
  The Ultimate Question
by Fred Reichheld
Paperback
    Trade Show & Event Marketing: Plan, Promote & Profit
by Ruth P. Stevens
Hardcover
     

  Orbiting the Giant Hairball: A Corporate Fool's Guide to Surviving With Grace
by Gordon MacKenzie
Hardcover
    Dollars & Events: How to Succeed in the Special Events Business
by Joe Goldblatt, Frank Supovitz
Hardcover
     

  Expositions and Trade Shows
by Deborah Robbe
Hardcover
    The Experience Economy
by B. Joseph Pine II, James H. Gilmore
     

  Meetings, Conventions, and Expositions: An Introduction to the Industry
by Rhonda J. Montgomery, Sandra K. Strick
Hardcover
    Event Sponsorship
by Bruce E. Skinner, Vladimir Rukavina
Hardcover
     
  Event Marketing : How to Successfully Promote Events, Festivals, Conventions, and Expositions
by Leonard H. Hoyle
Hardcover
    Corporate Event Project Management
by William O'Toole, Phyllis Mikolaitis
Hardcover
     
  Special Events : Twenty-First Century Global Event Management
by Joe Goldblatt
Hardcover
    The International Dictionary of Event Management
by Joe Goldblatt, Kathleen S. Nelson (Editors)
Paperback
     
  Planning Special Events
by James S. Armstrong
Paperback
    Event Planning : The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events
by Judy Allen
Hardcover
     
  Behind the Scenes at Special Events : Flowers, Props, and Design
by Lena Malouf
Hardcover
    The Business of Event Planning: Behind-the-Scenes Secrets
of Successful Special Events

by Judy Allen
Hardcover
   
  Multipliers: How the Best Leaders Make Everyone Smarter
by Liz Wiseman
    War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It
by Al & Laura Ries
     
  How to Love The Recession: Seven Easy Steps to Find New Customers in Tough Times and Ethically Steal the Ones Your Competitors Ignored
by Steve Underation
    How to Get the Most Out of Trade Shows
by Steve Miller
   
  Follow the Yellow Brick Road: A Harvard Psychologist's Guide to Becoming a Superstar
by M.S. White, Ph.D.
    Good to Great: Why Some Companies Make the Leap... and Others Don't
by Jim Collins
     
  Generate Sales Leads
With Virtual Events

by Dennis Shiao
    Free Prize Inside: How to Make a Purple Cow
by Seth Godin
     
  Trade Show & Event Marketing: Plan, Promote,
and Profit

by Ruth Stevens
    The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
by Carmine Gallo
     
  Secrets of Successful Exhibiting
by Mark S.A. Smith
    Rework
by Jason Fried
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