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Corporate EVENT
Table of Contents
Volume 2, Number 1, 2006

EXECUTIVES
Summit at C-Level
SunGard Higher Education invites high-level clients to an executive summit to establish itself as an industry leader, identify future technology needs, and develop strategic solutions.

BRIGHT IDEAS
Customer Evangelists: Spreading the Word
 Ten ideas you can use at your next corporate event to cultivate your most potent sales force — your customers.

PORTFOLIO
This Issue: The Piggyback Solution
 Four companies in industries from farming to shipping build private corporate events on a platform of pre-existing events.

CEO PRIORITIES
Event by Objectives
 FastSigns International Inc. focuses every element of its annual convention on achieving the company’s core business goals. The result? Franchisees who attended the 2005 event grew annual sales by an average of 12.5 percent.

EVENT REDESIGN
CA’s Strategic Reboot
CA Inc. redesigns its annual user conference to regain customers’ confidence after a corporate accounting scandal.

Marketplace - Buyers looking for suppliers of event products and professional services use Corporate EVENT's Marketplace to locate and select suppliers every day.
Corporate EVENT Awards - Recognizing the world's most innovative and results-driven business-to-business marketing events. The competition is judged by renowned marketing and design experts from a variety of disciplines.
DEPARTMENTS:
Insight
Metrics, ROI, and Videotape

Second Opinion
Promoting Exhibit-Hall Attendance

Brief Cases
 Beyond Ballrooms


Executive Summary
Creating Customer Evangelists
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