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Corporate EVENT
Table of Contents
Volume 1, Number 3, 2005

 2005 Corporate EVENT Awards
Honoring Excellence in Business-to-Business Event Strategy



JUDGES' CHOICE AWARD
Mystery in a Box
Royal Philips Electronics launches a new corporate identity with a strategy of suspense, secrecy, and surprise.

GOLD AWARD
Relaunch
After a dismal product launch, Compuware Corp. shifts its target audience from decision-makers to developers.


GOLD AWARD
Cultivating Customers
 Farm Credit Canada becomes a customer advocate, using an event that creates sales for its clients.

GOLD AWARD
Volkswagen: A Luxury Brand?
Volkswagen of America converts doubtful dealers into enthusiasts with a luxury ride-and-drive experience.

SILVER AWARD
Under the Influence
Diageo turns bartenders into brand evangelists with a series of strategic events designed to educate, pamper, and recognize the talents of its customers.


JUDGES' CHOICE AWARD
Marketing Warfare
Nothing says renegade technology company like VMware’s robot-war hospitality event.

GOLD AWARD
The Mailer of Champions
General Mills Inc. whips up a winning two-part mailer.

SILVER AWARD
The Amazing Race
MC² takes exhibit and event managers on a Las Vegas scavenger hunt.

SILVER AWARD
Beauty Mark
Kao Corp. makes its mark on the side of a 30-story hotel.

SILVER AWARD
Is That Sewer Pipe Taken?
Ferguson Enterprises Inc. builds its event décor out of plumbing and building products.
Marketplace - Buyers looking for suppliers of event products and professional services use Corporate EVENT's Marketplace to locate and select suppliers every day.
Venue Directory - Properties, historic landmarks, and exotic environments.
Corporate EVENT Awards - Recognizing the world's most innovative and results-driven business-to-business marketing events. The competition is judged by renowned marketing and design experts from a variety of disciplines.

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DEPARTMENTS:
Bright Ideas
The Discipline of Execution

Insight
Measuring Customers

Second Opinion
Budget Approval

Backstage
Sunday Best

Executive Summary
Return on Customer
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