|
 
JUDGES' CHOICE AWARD
Mystery in a Box
Royal Philips Electronics launches a new corporate identity with a strategy of suspense, secrecy, and surprise.
 GOLD AWARD
Relaunch
After a dismal product launch, Compuware Corp. shifts its target audience from decision-makers to developers.
GOLD AWARD
Cultivating Customers
Farm Credit
Canada becomes
a customer
advocate,
using an event
that creates sales for its clients.
GOLD AWARD
Volkswagen:
A Luxury
Brand?
Volkswagen of America
converts doubtful dealers
into enthusiasts with a
luxury ride-and-drive
experience.
SILVER AWARD
Under the Influence
Diageo turns bartenders into brand evangelists with a series of strategic events designed to educate, pamper, and recognize the talents of its customers.
JUDGES' CHOICE AWARD
Marketing Warfare
Nothing says renegade technology company like VMware’s robot-war hospitality event.
GOLD AWARD
The Mailer of Champions
General Mills Inc. whips up a winning two-part mailer.
SILVER AWARD
The Amazing Race
MC² takes exhibit and event managers on a Las Vegas
scavenger hunt.
SILVER AWARD
Beauty Mark
Kao Corp. makes its mark on the side of a 30-story hotel.
SILVER AWARD
Is That Sewer
Pipe Taken?
Ferguson Enterprises Inc. builds its event décor out of plumbing and building products.
| 
