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Corporate EVENT
Table of Contents
Volume 2, Number 3, 2006

AWARDS
Third Annual Corporate EVENT Awards
Five inventive programs earn honors in the competition,which recognizes excellence in business-to-business event-marketing strategy.
AWARDS
Xerox’s Colorful Demand Strategy
It’s all about color — not technology — at Xerox Corp.’s innovative product launch.

AWARDS
Ford Stops Traffic
To show U.S. car buyers its commitment to hybrid technologies, Ford Motor Co. enlists police patrols to help bring its message to the streets — and gas stations — of major cities nationwide.

AWARDS
Building Buzz Without Branding
Europa-Fachpresse Publishing House rejuvenates its flagship networking event for advertising and marketing professionals.

AWARDS
Volkswagen’s Targeted Test Drive
Volkswagen of America Inc. launches its re-engineered Golf GTI to 12 hand-picked automotive journalists with a road-rally-style weekend on the French Riviera — and earns 12 rave reviews.

AWARDS
Microsoft’s Partner-Driven Road Show
Microsoft Corp. outfits custom RVs and hands the keys to its distributors to bring its newest technologies to small-business customers across the United States.


INSIGHT
Marketing: a Liar’s Art
Seth Godin explains how to “lie” the right way — and make your event one to remember.
Marketplace - Buyers looking for suppliers of event products and professional services use Corporate EVENT's Marketplace to locate and select suppliers every day.
Corporate EVENT Awards - Recognizing the world's most innovative and results-driven business-to-business marketing events. The competition is judged by renowned marketing and design experts from a variety of disciplines.
DEPARTMENTS:
Bright Ideas
Positioning is Dead
Author and brand-metrics expert Nick Wreden dissects branding’s transformation from corporate-driven to customer-driven, and explains how marketers’ new power comes from new data.

Second Opinion
Audience Acquisition
How can I get sales to invite customers to our events?

Brief Cases
Targeting 101, Event in a Box, Strategic Ego Stroking, and more

Executive Summary
Orbiting the Giant Hairball
Is corporate process sucking the creativity out of you? See where it thrives instead.
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