Evonik’s Purple Reign
After two years of strategic and secret planning, a German coal-mining company dusts off the grit of an old industry to emerge as a new company for a new, cleaner industrial age — using events to educate three key constituencies about the new brand’s values.
Authenticity: The Essential New Event Currency
Today’s consumers want to do business with companies that offer more than quality and affordability — they want to buy from companies they believe in. And according to Jim Gilmore, authentic events can make them believers.
The 14-Attendee Trade Show
To spark idea sharing and rejuvenate innovation among decentralized contacts
at a longstanding client firm, MG Design hosts a full-on trade show, complete with a custom seminar program and an ooh-ah dinner — for just 14 people.
Absolut Gets Buzzed
To kick-start its entry into the pre-mixed beverage market, vodka brand Absolut rolls out a launch campaign built on the valuable word of mouth passed along by its targeted audience of hip — and ad-wary — social influentials.
Focus on the Family
Attendance soars and customer relationships flourish when Honeywell Process Solutions breaks from business-as-usual to incorporate families into its annual user conference.
Three Problems, One Solution: Rebuilding Reputations
Three companies, with products and services ranging from aging compact cars to disease-ravaged cities, try to repair and renew their image with skateboarders, listening tours — and Jackie Chan.
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