 awareness
Supermarket Sweep
Subaru of America Inc. teams up with grocery stores across the country for a multivenue test-drive event that promotes its new Forester — dubbed “the Greener grocery getter” — and bags 4,958 test drives and 5,248 qualified leads in the process.
product launchTable Wear
 A linen-rental company leverages its partnerships and internal resources to execute a fashion-fueled event comprising a runway show, tabletop design competition, and after party, spending only $15,000 out of pocket while generating a 400-percent return on investment.
Photo gallery
Absolut Underground
The Absolut Co. brings its latest ad campaign to life by turning a defunct Toronto subway station into a prime party venue.
insight
The Art of the Event
 Author and entrepreneur Guy Kawasaki explains how the principles in his latest book, “Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition,” can be implemented by event professionals.
media event
 Demo-Lition Derby
For skeptical journalists, seeing really is believing, especially when it comes to gadgets and gizmos. So IoSafe Inc. puts its new hard drive through the wringer during a press-only product demonstration that nets industry-wide buzz.
portfolio
Three Problems, One Solution: Road Shows
A telecommunications company, medical-equipment manufacturer, and software developer turn their static road-show vehicles into interactive attractions that entertain and educate captive audiences.
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