Corporate EVENT Magazine •Marketplace •Corporate EVENT Awards  
EXHIBITOR Magazine •Buyers Guide •Tips •Quizzes •Resource Directory •Awards Programs  
SEARCH
Subscribe •Renew •Change Address •Classifieds •Jobs •News •Go Shopping •About Us •Advertise •Home
 TRADE SHOW
Attendance Promotion
Awards Programs
Budgeting
Career Development
CTSM Certification
Conferences & Exhibitions
Case Studies
Exhibit Design
Exhibiting Tips
Global Exhibiting
Glossary of Terms
Green Exhibiting
Q & A
Measuring Performance
New Exhibit Designs
Plan B (Disasters)
Product Presentation
Program Management
Promotion
ROI & ROO
Salary Calculator
Show Selection
Space Selection
Staffing the Exhibit
Technology
Transportation
Travel
Vendors
 CORPORATE EVENT
Branding
Case Studies
Entertainment & Talent
Event Promotion
Event Strategy
Food & Beverage
Lighting
Measurement
Media Events
Mobile Marketing
Planning & Logistics
Product Launches
Security
Sponsorships
User Groups
Venues
EXHIBITOR Magazine
Corporate EVENT Magazine
EXHIBITOR Learning Events
By Issue Single Article PDFs Marketplace Subscribe Now!
Inside
Corporate
EVENT
Summer 2007


top-line growth
Audi of America: Affinity Marketing
Audi partners with like-minded brands to envelop attendees in luxury, creating emotional affinity for its new SUV.





portfolio
Four Problems, One Solution: Pop-Up Events
How temporary shops are converting customers, driving sales, and energizing product launches.





bright ideas
Connecting Events to Cash Flow
Smart marketers use their companies’ business models to define profitable event strategies.





TOP-line growth
Bank of America Takes Manhattan
The financial-services provider finds the affluent market for its new online trading product in a one-day blitz event.



innovation
Customer Anthropology
RSA Security Inc. continually improves its annual customer event by scientifically observing attendee behavior.



reputation
Empathy Marketing
Thrivent Financial for Lutherans brings the reality of substandard housing to life to build financial and volunteer support for its major philanthropic beneficiary, Habitat for Humanity.

 
Marketplace - Buyers looking for suppliers of event products and professional services use Corporate EVENT's Marketplace to locate and select suppliers every day.
Corporate EVENT Awards - Recognizing the world's most innovative and results-driven strategic marketing events. The competition is judged by renowned marketing and design experts from a variety of disciplines.
DEPARTMENTS
 
Insight
Brand expert Marty Neumeier of Neutron LLC explains how to become the only zag in a world full of zigs.




Second Opinion
What innovative tactics can help build community before, during, and after an event?






Bright Ideas
Effective event marketers build strategies and tactics with one goal in mind: finding new sources of cash flow for their companies.





Brief Cases
Lunch Under Construction, the Future
in 3D,
Napa in the Neighborhood, and more






Executive Summary
Listening to citizen
marketers



BUY THIS ISSUE
SUBSCRIBE