reputation
 Christian Audigier Makes His Move
Looking to generate more sales than a typical trade show can offer, fashion mogul Christian Audigier creates an audacious off-shoot event that puts the spotlight back on his Ed Hardy, Crystal Rock, Paco Chicano, and Smet clothing brands.
 managementRiders on the Storm
Quick thinking and a well-stocked pool of speakers saves the day for CME Group’s inaugural Global Financial Leadership Conference, which took place amid the financial fallout of late 2008.
photo gallery
 Hurray for Halowood
Microsoft Corp. builds buzz for its Halo 3 Xbox video game by packing Sony Pictures Studios with a roster of A-list celebrities — and Oscar-worthy décor.
community
Reality Show
World Vision creates an emotional, experiential event that tours the United States — and spurs more than $11 million in child sponsorships.
 portfolio
Three Problems, One Solution:
Attendee Surveillance
All eyes are on attendees as the U.S. Army, a software manufacturer, and a professional hockey team take a closer look at their events.
awareness
 Kodak Gets the Picture
Acting on research that shows mothers are the photo documentarians of the family, Eastman Kodak Co. hits the road to introduce its line of EasyShare products to soccer moms in their natural habitat — shopping malls.
 insight
Your New Elevator Speech
Thanks to AIG and its ill-timed conferences, the meetings and events industry has recently become a target of criticism. Katie Callahan-Giobbi of Meeting Professionals International encourages industry professionals to unite under one voice.
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