 Executives of the Round Table
A no-sell leadership forum leads to a nearly 200-percent return on investment for CUNA Mutual Group, which hosts the collaboration-focused fete to address the industry concerns of its C-level clients.
Three Problems, One Solution: In-Home Events
A personal-lubricant manufacturer, a candy company, and a stun-gun maker take the Tupperware-party model to the next level and host in-home events that result in increased sales and market share.
Primal Instincts
How do you create brand evangelists for your event? Patrick Hanlon, author of “Primal Branding,” outlines a seven-part curatorial code for converting your event into a brand — and creating a cult-like following among attendees.
Speedo’s Big Splash
Speedo International goes up against its rival in the swimwear market, Nike Inc., and outflanks the competition with a media-event strategy that earns massive coverage leading up to the 2008 Summer Olympics in Beijing.
Investigative
Interaction
The Corporate Event Marketing Association gives attendees something to talk about during its annual summit by engaging them in an interactive competition that improves their perception of the conference and fosters networking among alumni, new attendees, and board members.
HP Presents the Power of Print
Hewlett-Packard Development Co. creates a two-day global conference to help customers, partners, and industry influencers understand how the strategic vision for its Imaging and Printing Group will be turned into reality. Using vignette-style “Experience Zones,” HP educates its target audience and scores major media attention.
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