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Growing a Community
Community is the holy grail for event marketers. Here are success stories and sage advice on fostering community at and through your events.
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Articles
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Social Media in Marketing
From Facebook to YouTube and Twitter to LinkedIn, social media is big. But how is it impacting face-to-face marketers? To find out, we fielded the 2010 Social Media in Marketing Survey.
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Seven Degrees of Socialization
Sun Microsystems Inc. harnesses the power of social media to market its annual JavaOne conference, extend the event year-round, and enrich its developer community.
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The New Mass Marketing
In today's fully networked, Web 2.0 world, why wouldn't you look to the crowd outside your own company for ideas and input to improve your event? Jeff Howe, author of "Crowdsourcing," tells event professionals how to do just that.
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Corporate EVENT Awards 2008: Big Cat on Campus
To claw its way into cat owners' hearts and minds, Meow Mix opens a feline "acatemy" that celebrates cat ownership and schools the competition.
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Square Roots
Exhibitor magazine transforms a registration wasteland into a vibrant community hub at its annual conference and expo.
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Mini's Customer Caravan
How Mini USA convinced 7,000 customers to spend up to 17 days immersed in its brand.
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Tomorrow's Event Trend
Think you'll always be in control of your event agenda? Think again. Cultural forecaster Mary Meehan tells why consumers might just be in control of your events in the coming years, and what you can do to engage them now.
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Creating Customer Community
How can you build community among event attendees? Three experts offer their tried and true community-building techniques.
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HP's Hidden Hype
To build a community of customers for its large-format printers among emerging artists and designers, Hewlett-Packard Development Co. launches a series of pop-up art galleries with no visible tie to its brand.
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EXHIBITOR2012 Seminars:
Attendees as Event Co-Creators: Why Handing More Control to Your Attendees Actually Improves Your Program
Defending Your (Contract) Clauses
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