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Corporate Events
PR/media events, product launches, user groups, VIP and dealer/distributor events, mobile marketing - if it's a face to face marketing event, but not a trade show, it's covered here!
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Recent Articles
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Road Shows: Taking It To the Streets
EXHIBITOR takes you on the road with three ultra-successful mobile-marketing campaigns for General Electric Co., Arby's Restaurant Group, and Hyundai Motor America.
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Hospitality Rules of Thumb
Use these formulas, equations, figures, and facts to calculate everything from food and beverage needs to space requirements for your next event.
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EXHIBITOR Magazine's Eighth Annual Corporate Event Awards
Honoring excellence in event-marketing strategy and execution.
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Event-Planning Primer
Your exhibit program doesn't have to end when the show floor closes. Consider hosting an after-hours hospitality event to extend your marketing efforts.
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Behind Closed Doors
How do you cut through the marketing hype and choose the right venue for your event? Use these questions and tips for your next site inspection.
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Defying Reality
To keep attendance at its annual user conference from plummeting, Cisco Systems Inc. reinvents the 20-year-old event by adding a virtual version that increases the audience by 35 percent.
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Event Horizon
EXHIBITOR editor Travis Stanton explores the evolving role of exhibit managers, who can't just focus on exhibits anymore.
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No Client Left Behind
Exhibit and event firm Czarnowski hosts an educational forum at its San Francisco office that addresses trends in face-to-face marketing, strengthens client relationships, and generates $200,000 in new business.
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P.F. Chang's On-Par Event
To increase enrollment in its customer-loyalty program, restaurant chain P.F. Chang's China Bistro Inc. sends golfer Briny Baird to the top of San Diego's Omni Hotel for a spectacular media event.
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Pullmantur Stays Afloat
To introduce its cruise line to landlubbers, Spanish travel company Pullmantur S.A. embarks on a multicity journey that results in 9,100 new leads and a 100-percent increase in booked cruises.
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Sip and Learn
The Robert Mondavi Winery uncorks a multiyear, multicity mobile tour at existing events throughout the United States and Canada.
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EXHIBITOR2012 Seminars:
Advanced Learning Session: Courage in Event Marketing
Advanced Learning Session: Creating Experiences Rather Than Events - In Search of Awesome
Advanced Learning Session: Monetizing Your Virtual Engagement Strategy
Advanced Learning Session: Steps for Developing an Event Strategy that Matches Your Company's Business Priorities
Advanced Learning Session: Tune Up Your Event Portfolio for Maximum Results
Attendees as Event Co-Creators: Why Handing More Control to Your Attendees Actually Improves Your Program
Breaking News! New Laws Impact Hotels and Planners
Creating Successful Event Experiences Using Audience Interactivity
Defending Your (Contract) Clauses
Field Trip: The Best Thing is Being There – Site Inspection Workshop
High Touch Experiences: Consider Integrating VIP Events
How Did the Court Rule?
I Can't Eat That! How to Incorporate Special Dietary Needs into F&B Plans
Liquor Liability and the Law: What You Need to Know
Making a Big Impact with Proprietary Events
Mastering the Meeting Maze
Meetings Beyond Logistics: Principles, Practices & Play
Profile In Excellence: Siemens: Hybrid Events - A Success Story
The Basics of Event Logistics and Implementation
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