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Corporate Events
PR/media events, product launches, user groups, VIP and dealer/distributor events, mobile marketing - if it's a face to face marketing event, but not a trade show, it's covered here!
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Recent Articles
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Road Shows: Taking It To the Streets
EXHIBITOR takes you on the road with three ultra-successful mobile-marketing campaigns for General Electric Co., Arby's Restaurant Group, and Hyundai Motor America.
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Hospitality Rules of Thumb
Use these formulas, equations, figures, and facts to calculate everything from food and beverage needs to space requirements for your next event.
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EXHIBITOR Magazine's Eighth Annual Corporate Event Awards
Honoring excellence in event-marketing strategy and execution.
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Event-Planning Primer
Your exhibit program doesn't have to end when the show floor closes. Consider hosting an after-hours hospitality event to extend your marketing efforts.
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Behind Closed Doors
How do you cut through the marketing hype and choose the right venue for your event? Use these questions and tips for your next site inspection.
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Defying Reality
To keep attendance at its annual user conference from plummeting, Cisco Systems Inc. reinvents the 20-year-old event by adding a virtual version that increases the audience by 35 percent.
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Event Horizon
EXHIBITOR editor Travis Stanton explores the evolving role of exhibit managers, who can't just focus on exhibits anymore.
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No Client Left Behind
Exhibit and event firm Czarnowski hosts an educational forum at its San Francisco office that addresses trends in face-to-face marketing, strengthens client relationships, and generates $200,000 in new business.
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P.F. Chang's On-Par Event
To increase enrollment in its customer-loyalty program, restaurant chain P.F. Chang's China Bistro Inc. sends golfer Briny Baird to the top of San Diego's Omni Hotel for a spectacular media event.
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Pullmantur Stays Afloat
To introduce its cruise line to landlubbers, Spanish travel company Pullmantur S.A. embarks on a multicity journey that results in 9,100 new leads and a 100-percent increase in booked cruises.
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Sip and Learn
The Robert Mondavi Winery uncorks a multiyear, multicity mobile tour at existing events throughout the United States and Canada.
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Seminars:
ExhibitorFastTrak Boston:
Profile In Excellence: Siemens: Hybrid Events - A Success Story
ExhibitorFastTrak Boston:
Liquor Liability and the Law: What You Need to Know
ExhibitorFastTrak Boston:
Field Trip: The Best Thing is Being There - Site Inspection Workshop
ExhibitorFastTrak Chicago:
I Can't Eat That! How to Incorporate Special Dietary Needs into F&B Plans
ExhibitorFastTrak Chicago:
Advanced Learning Session: Tune Up Your Event Portfolio for Maximum Results
ExhibitorFastTrak San Diego:
The Basics of Event Planning and Management
ExhibitorFastTrak San Diego:
The Basics of Event Logistics and Implementation
ExhibitorFastTrak San Diego:
Advanced Learning Session: Creating Experiences Rather Than Events - In Search of Awesome
ExhibitorFastTrak Atlanta:
Advanced Learning Session: Tune Up Your Event Portfolio for Maximum Results
ExhibitorFastTrak Atlanta:
Mastering the Meeting Maze
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