 |
Creating and Leveraging Evangelists
A personal recommendation from a trusted source is marketing gold. Read about the care and feeding of evangelists, one of your most powerful marketing forces.
|
|
|
Article Library (PDFs)
|
|
Primal Instincts
Everyone wants to create a pack of brand evangelists, but no one tells you how.
|
Corporate EVENT Awards 2008: Going Keen
Shoe, sock, and bag manufacturer Keen Inc. employs an inside-out approach to bring its message of sustainability to 46 college campuses across the country, putting its brand before more than 1 million students in the process.
|
Toyota's Word-of-Mud Marketing
Toyota Motor spends millions of dollars to connect with just a few thousand customers - then lets them do the marketing.
|
Toshiba's Customer Evangelists
To teach medical professionals about its new technology, Toshiba America Medical Systems lets its customers do the talking by organizing an official Speaker's Bureau and sponsoring educational events.
|
Customer Evangelists: Spreading the Word
Customers who believe in your company can become your most potent sales force. Here are 10 ideas you can use at your next corporate event to cultivate customer evangelists.
|
Under the Influence
Diageo turns bartenders into brand evangelists with a series of strategic events designed to educate, pamper, and recognize the talents of its customers.
|
|
 |
| Top of Page
|
