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Building Attendance
Your event strategy is sound, and all arrangements have been made. Now, all you need are the attendees! Here are the resources you need to lure just the right number of qualified prospects to your event.
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Article Library (PDFs)
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Second Opinion
How do you promote attendance at private trade shows? Three experts weigh in.
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The Mailer of Champions
General Mills Inc. whips up a winning two-part mailer that creates industry-wide buzz.
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The Power of Authenticity
Ford Motor Co. lures media representatives to its product-launch event at the North American International Auto Show by capitalizing on its rich corporate heritage.
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PeopleSoft: Growing Event Attendance Through Market Segmentation
Aiming for a 20-percent attendance increase at its user conference, PeopleSoft Inc. developed a targeted-marketing promotion that segmented customers based on demographics and behavioral responses. Attendance soared – smashing PeopleSoft's goal.
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