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Creating and Defending Your Budget
Need help crunching numbers? Here, you’ll find strategies to help balance your budget and prove your events' worth.
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Online articles |
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The 2009 Budget Report
Corporate event budgets took a traumatic 28-percent plunge this year, marking the largest decrease on record. But as it turns out, mid-year reality has proven far less tragic than the pessimistic projections of late 2008.
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Article Library (PDFs)
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The State of Spending
Will the ailing U.S. economy wreak havoc on the event industry in 2009, or deal it a glancing blow? Corporate EVENT asked readers where their annual budgets are headed, and how they're adapting to today's economic realities.
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Connecting Events To Cash Flow
To earn management respect for event marketing, design event strategies that support your company's main objective: generating revenue and profits.
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To Keynote or Not to Keynote?
Should you hire an expensive ''name'' keynote speaker to generate attendance, or should you allocate the money to a lesser-known speaker with industry-relevant expertise? Three experts weigh in.
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Second Opinion – Invisible Budget Items
How do you get management to understand the value of hidden budget items, such as audience-acquisition resources and measurement, and ultimately approve funding for them? Four corporate event experts weigh in.
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