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Designing Your Events
Great events need great design - at every level of detail. Here are the success stories and design discussions to inspire you.
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Online articles |
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TV Land
Peek behind the curtains of NBC Universal's Upfront Experience.
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War Games
Losing the battle for recruits, the U.S. Army tracks attendees' behavior in a virtual-reality mobile exhibit that generates more than $3 million worth of publicity.
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Second Opinion - Event Design
What advice do you have to help us make our first event-design experience as smooth and successful as possible?
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Second Opinion: Designing an "Unconference"
I've been reading about "unconferences" in the high-tech industry. These events are characterized by the absence of an agenda — attendees design their own topics.
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Article Library (PDFs)
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Three Problems, One Solution: Road Shows
Go on the road with three companies that use multi-venue events to garner everything from 6.9 million media impressions to 111,000 attendees.
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Corporate EVENT Awards 2008: Surreality TV
In the midst of Spain's busiest selling season, Electrolux Home Products Espana S.A. attracts hundreds of busy Spanish retail buyers to a product-launch event by playing off the country's passion for variety shows.
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How NASCAR Drives Loyalty
In an age of microscopic attention spans and marketing skepticism, NASCAR draws more than 100,000 loyal, passionate fans of all ages to every race weekend.
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Authenticity: The Essential New Event Currency
Today's consumers want to do business with companies that offer more than quality and affordability – they want to buy from companies they believe in. And according to Jim Gilmore, authentic events can make them believers.
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All in the Family
What are some ways to incorporate attendees' families into our corporate event? Three experts weigh in.
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Marketing Smackdown
In a trademark move, World Wrestling Entertainment Inc. crafts an unforgettable fan-focused event that incorporates its television programs, magazine, live events, and Web site into one tour.
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Bank of America Takes Manhattan
To launch a new trading service, Bank of America storms New York for a day, interacting face to face with more than 500,000 people and generating nearly 180 media mentions.
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Emotional Branding
Doctors Without Borders invites event attendees to contract fatal diseases and experience life in a refugee camp to drive awareness, donations, and volunteers.
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Xerox's Colorful Demand Strategy
To position itself as the leader in color technology and launch its new color printer, Xerox Corp. focused on convincing its customers that color means much more than pretty pictures – it means competitive advantage.
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Code Camp: Using Events to Drive Innovation
Every time Orange S.A.'s developer partners crank out a successful application, Orange's revenue flares up like a booster rocket. To fuel the fire, Orange developed Code Camp, a three-day, around-the-clock event.
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Volkswagen: A Luxury Brand?
Besieged by skepticism over the launch of two new luxury vehicles, Volkswagen of America Inc. converts its doubtful dealers into enthusiastic evangelists by redefining its marketing strategy with a luxury ride-and-drive experience.
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Gartner Events: Education as a Strategic Weapon
The Gartner Symposium/ITxpo uses a range of unique educational activities to attract high-profile attendees – from diagnostic workshops to consulting theater-in-the-round.
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