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Event Marketing - Planning
While effective events are based on solid, big-picture strategies, you still need to keep the snap-shot size details in check. Learn the tricks, tactics, and tools necessary to organize, manage, and execute your corporate event program.
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Online articles |
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Christian Audigier Makes His Move
Tired of being just another voice in the chorus at major apparel-industry trade shows, audacious fashion mogul Christian Audigier creates a private event that puts his rock bands center stage — and grows at-show orders by 38 percent.
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Article Library (PDFs)
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Focus on the Family
Attendance soars and customer relationships flourish when Honeywell Process Solutions breaks from business as usual to incorporate families into its annual user conference.
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Four Solutions, One Problem: Professional Education
Four companies provide learning experiences at their events that reach far beyond boring lectures. Their innovative solutions include museum-style tours, field trips, and a symphony orchestra.
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Aloft A-Go-Go
Starwood Hotels' new Aloft brand hits the road with rolling accommodations that are reinventing the staid world of hotel marketing – and exceeding goals at every stop.
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Session Development
When it comes to conference sessions, how do you decide which sessions to offer and who should present them? Three experts weigh in.
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The Event is The Product
RSA Security Inc. grows its annual event from a small, informal gathering to the premiere event in its industry. Its secret? RSA considers the event as one of its key products, with its own research and development strategy.
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Event by Objectives
FastSigns International Inc. focuses every element of its annual convention on achieving the company's core business goals. The result? Franchisees who attended the 2005 event grew annual sales by an average of 12.5 percent.
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This Issue: The Piggyback Solution
Four companies in industries from farming to shipping build private corporate events on a platform of pre-existing events, saving time and money, raking in leads, and making sales.
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Is That Sewer Pipe Taken?
To cut costs and put its product center stage, Ferguson Enterprises Inc. builds its event décor out of its own plumbing and building products.
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The Discipline of Execution
A corporate event program may begin with a brilliant strategy, but that alone does not ensure favorable results. Execution, not strategy, is the most important key to a company's success.
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Hot Launch
Need a hot launch event for a cool product? Take a lesson from these four events that captivated the media and generated positive press.
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