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Managing Sponsorships
An event sponsorship can be an effective opportunity to spread the word about companies and products. But which ones should you choose or offer, and which ones are most effective? Learn the answers to these and other sponsorship questions, and explore sponsorship case studies.
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Article Library (PDFs)
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Investigative Interaction
To improve attendee interaction and strengthen sponsor involvement during its annual summit, the Corporate Event Marketing Association engages attendees in a mysterious, interactive competition that gets people talking.
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NASCAR: Why Sponsors Keep Renewing
To jump start business-to-business relationship building, NASCAR adopts a sponsor-retention plan that puts 13 of its official sponsors in the driver's seat at its quarterly B2B Council meeting.
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