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Events Around the World
Whether you're jumping the pond to launch a product in another country, or spearheading a multi-continent event, you'll need the inspiration and ideas found here.
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Online articles |
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Branding Without Borders
To gain an advantage in the fastest-growing region of the global telecom industry, Mobile Telecommunications Co. rebrands itself as Zain Group with a synchronized, four-country rollout event.
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Fashion Fiesta
To generate sales and awareness for Spanish fashion designers, the Spain-U.S. Chamber of Commerce Inc. hosts a multi-store SoHo shopping spree, luring 600 New York fashionistas to visit all participating stores.
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Article Library (PDFs)
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Speedo's Big Splash
Swimwear maker Speedo International outflanks Nike Inc.'s advertising juggernaut with a media-event strategy that earns it massive coverage leading up to the 2008 Beijing Olympics – swimming's most important moment on the world stage.
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Corporate EVENT Awards 2008: The 60-Minute Brand Launch
Boots Retail USA Inc. brings five of its brands stateside with an hour-long product-launch event, attracting 93 percent of invitees and generating mega media presence in 20 targeted media outlets.
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How Big Brown Rebuilt its Brand
Known for decades as a package-delivery company, United Parcel Service of America Inc. repositions itself as a global supply-chain leader with a multi-year series of C-level symposia with a ''going global'' message.
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