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Event Type: Media Events
How do you get jaded journalists to not only attend your event but go back to their keyboards and write about it as well? Here are suggestions, tools, and real-life examples to help you woo and wow the media.
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Articles
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Demo-Lition Derby
Auburn, CA-based hard-drive manufacturer IoSafe Inc. generates media buzz for its new disaster-proof consumer hard drive with a product-demonstration event that puts the "demo" back in "demolition."
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Three Problems, One Solution: Publicity Stunts
Women's Entertainment (WE) TV, Capcom Entertainment Inc., and the Chrysler Group LLC stage individual publicity stunts that score both peculiar, perplexed stares and millions of media impressions.
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Engineering an Efficient Event
Daimler Trucks North America generates 16 million media impressions with a bare-bones press event that puts its alternative-fuel vehicles front and center.
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Speedo's Big Splash
Swimwear maker Speedo International outflanks Nike Inc.'s advertising juggernaut with a media-event strategy that earns it massive coverage leading up to the 2008 Beijing Olympics – swimming's most important moment on the world stage.
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Corporate EVENT Awards 2008: Multi-Sensory Marketing
To turn a minor vehicle upgrade into major news, Renault Espana Comercial S.A. impresses jaded journalists with a launch that markets to all five senses.
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Mississippi Learning
The University of Mississippi apologizes for its racist past with an event series that rehabilitates the institution's reputation, helping to enroll thousands more students and increase the all-important endowment fund by almost 50 percent.
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Ford Stops Traffic
When drivers think SUVs, they don't usually think 'green.' To turn the tide, Ford Motor Co. holds a series of events for police departments across the country and enlists their help to promote its new hybrid SUV.
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Volkswagen's Targeted Test Drive
Volkswagen of America Inc. invites 12 automotive journalists to the French Riviera for an exclusive test drive of the fifth-generation Golf GTI and gets 12 rave reviews.
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