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Event Type: Mobile Marketing & Road Shows
Learn how to take a marketing program on the road - whether your final destination is a touring tractor-trailer, a college campus, or in your prospects home. Here you'll find advice, resources, and examples of programs that have hit the road successfully.
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Online articles |
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War Games
Losing the battle for recruits, the U.S. Army tracks attendees' behavior in a virtual-reality mobile exhibit that generates more than $3 million worth of publicity.
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Three Problems, One Solution: Road Shows
Go on the road with three companies that use multi-venue events to garner everything from 6.9 million media impressions to 111,000 attendees.
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Second Opinion – Road-Show Staffing
What are the best ways to prep and train internal employees to staff a road show, and how should we coordinate scheduling, cycle staff through the tour, and plan travel and on-the-road accommodations?
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Article Library (PDFs)
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Three Problems, One Solution: In-Home Events
Three big-name brands bring their products to the people with in-home events.
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Mini's Customer Caravan
How Mini USA convinced 7,000 customers to spend up to 17 days immersed in its brand.
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Audi of America: Affinity Marketing
To launch its new luxury SUV, Audi of America partners with like-minded brands to create a one-of-a-kind luxury-lifestyle experience, driving the sale of 2,800 vehicles.
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Empathy Marketing
Thrivent Financial for Lutherans rolls out a mobile road show to promote its partnership with Habitat for Humanity, recruiting donations and volunteers by showing attendees what it's like to live in squalor.
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Four Problems, One Solution: Pop-Up Events
Four companies, offering products from cell phones to spuds, pop up in temporary locations to revive slumping sales, promote corporate philanthropy, launch a new product, and attract female customers.
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Emotional Branding
Doctors Without Borders invites event attendees to contract fatal diseases and experience life in a refugee camp to drive awareness, donations, and volunteers.
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Microsoft's Partner-Driven Road Show
To reach small businesses nationwide, Microsoft Corp. rolls out a high-tech show on wheels – and puts its partners in the driver's seat.
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Aloft A-Go-Go
Starwood Hotels' new Aloft brand hits the road with rolling accommodations that are reinventing the staid world of hotel marketing – and exceeding goals at every stop.
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Why Don't We Do It on the Road?
From computer chips to coffins, five very different companies show how mobile-marketing programs can increase sales.
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