 |
Creating the Win-Win
Partners may be vendors, competitors, or simply a company that shares your target demographic. Get inspired and team up!
|
Articles
|
|
Supermarket Sweep
To promote its new "Greener grocery getter" compact SUV, Subaru of America Inc. stages a multi-venue event at organic- and natural-foods retailers, bagging 4,958 test drives and 5,248 qualified leads.
|
Crash Course
Tire manufacturer Bridgestone Firestone lends its dealer-training road-show setup to a nonprofit youth-driving academy, building knowledge and awareness among those who sell its tires – and the young drivers who put those tires to the test.
|
Audi of America: Affinity Marketing
To launch its new luxury SUV, Audi of America partners with like-minded brands to create a one-of-a-kind luxury-lifestyle experience, driving the sale of 2,800 vehicles.
|
Empathy Marketing
Thrivent Financial for Lutherans rolls out a mobile road show to promote its partnership with Habitat for Humanity, recruiting donations and volunteers by showing attendees what it's like to live in squalor.
|
Booz Allen Hamilton Drives Vendor Innovation
The international consulting firm's partner program and annual symposium for learning vendors not only turn the traditional vendor-client relationships on its head — they also save the company an estimated $2.5 million each year.
|
Microsoft's Partner-Driven Road Show
To reach small businesses nationwide, Microsoft Corp. rolls out a high-tech show on wheels – and puts its partners in the driver's seat.
|
|
|
|
|
|
