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Creating the Win-Win
Partners may be vendors, competitors, or simply a company that shares your target demographic. Get inspired and team up!
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Article Library (PDFs)
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Crash Course
Tire manufacturer Bridgestone Firestone lends its dealer-training road-show setup to a nonprofit youth-driving academy, building knowledge and awareness among those who sell its tires – and the young drivers who put those tires to the test.
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Audi of America: Affinity Marketing
To launch its new luxury SUV, Audi of America partners with like-minded brands to create a one-of-a-kind luxury-lifestyle experience, driving the sale of 2,800 vehicles.
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Empathy Marketing
Thrivent Financial for Lutherans rolls out a mobile road show to promote its partnership with Habitat for Humanity, recruiting donations and volunteers by showing attendees what it's like to live in squalor.
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Booz Allen Hamilton Drives Vendor Innovation
The international consulting firm's partner program and annual symposium for learning vendors not only turn the traditional vendor-client relationships on its head — they also save the company an estimated $2.5 million each year.
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Microsoft's Partner-Driven Road Show
To reach small businesses nationwide, Microsoft Corp. rolls out a high-tech show on wheels – and puts its partners in the driver's seat.
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Get the Picture?
To showcase the breadth of its product offerings, Canon USA Inc. creates a non-competitive, invitation-only event featuring interactive demonstrations spread over 120,000 square feet of exhibit space.
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