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Event Type: Private Trade Shows
Hosting your own company’s trade show vs. exhibiting in someone else’s is a whole other ballgame. Learn the ins and outs of private trade shows – and how to manage one of your own.
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Online articles |
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Dream Job
Global Events ID Corp. S.L. revisits a 12-year-old private client showcase and morphs it into a sold-out theatrical performance that generates 10 new contracts – and recoups all of its costs to boot.
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Christian Audigier Makes His Move
Tired of being just another voice in the chorus at major apparel-industry trade shows, audacious fashion mogul Christian Audigier creates a private event that puts his rock bands center stage — and grows at-show orders by 38 percent.
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Riders on the Storm
The worst economic news to come out of the United States in decades could have been devastating for CME Group's inaugural Global Financial Leadership Conference. Instead, quick-thinking crisis management preserved the event agenda.
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Article Library (PDFs)
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Event Lab
To encourage adoption of new technologies among its clients, exhibit and event firm Czarnowski creates What2007 — a private technology showcase that prompts more than 50 percent of attendees to implement a technical innovation within four months.
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Lawson Laughs It Up
Lawson Software Inc. sets itself apart from the competition with a strategy that increases customer involvement, shatters attendance records, and more than doubles event-related media mentions.
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The 14-Attendee Trade Show
To spark idea sharing and rejuvenate innovation among decentralized contacts at a longstanding client firm, MG Design hosts a full-on trade show, complete with a custom seminar program and an ooh-ah dinner – for just 14 people.
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Second Opinion
How do you promote attendance at private trade shows? Three experts weigh in.
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Get the Picture?
To showcase the breadth of its product offerings, Canon USA Inc. creates a non-competitive, invitation-only event featuring interactive demonstrations spread over 120,000 square feet of exhibit space.
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Cultivating Customers
To create a sustainable competitive advantage, Farm Credit Canada launches a strategy of customer advocacy, using a hospitality event to create sales and networking opportunities for its clients.
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