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Managing Your Event Department
Continuous improvement, learning from failure, dealing with upper managment, defending your department - all part of the job of managing an event program.
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Online articles |
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Industry Profile
How does your experience, education level, and average work week compare to other event managers?
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The 2009 Salary Survey
Our 2009 report on event professionals' compensation contains both good news and bad news. The good news is, on average, salaries have increased since last year. The bad news is, they've increased by less than 1 percent.
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Your New Elevator Speech
Ever Since AIG's conferences underwent media scrutiny last fall, the events industry has been taking a public-relations beating, including criticism from as high up as President Obama himself.
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Article Library (PDFs)
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Fail Better!
According to rebel marketing author and professor Stephen Brown, failure is an option. What's more, it's inevitable. But, as Brown says, the most successful marketers not only learn to live with the fear of failure, they embrace it.
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Customer Anthropology
RSA Security Inc. continually improves its annual event with innovations developed by observing and analyzing attendee behavior.
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Are You a Growth Champion?
Great marketers look beyond branding, promotional successes, and creativity to the one metric that matters to executive management: top-line growth.
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Exceeding Attendee Expectations
Circus marketer Julie Robertson knows how challenging it is to keep recurring events fresh and exciting while maintaining their integrity. Her secret? Know when to innovate and what never to change.
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CMO Involvement
How do you get your own C-level management involved in your event program? Three event-industry experts weigh in.
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Event Outsourcing
Three experts weigh in, offering their views on the advantages and disadvantages of outsourcing event management.
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