 |
Event Themes
Stuck in a rut? Need a little inspiration? This collection of successful events will inspire you with their provocative themes.
|
Online articles |
|
Dream Job
Global Events ID Corp. S.L. revisits a 12-year-old private client showcase and morphs it into a sold-out theatrical performance that generates 10 new contracts – and recoups all of its costs to boot.
|
Hurray for Halowood
Microsoft takes over Hollywood in the latest Halo rollout.
|
Reality Show
In a fight against apathy, World Vision brings the African AIDS crisis to the United States with an experiential event that spurs attendees to action — producing more than $11 million in child sponsorships to date.
|
|
|
Article Library (PDFs)
|
|
Alltel's Inner Circle
To build brand recognition and retail traffic among influential young Latinos in Southwest Texas, Alltel Wireless extends the embrace of its My Circle advertising campaign with culturally relevant live-music events.
|
Lawson Laughs It Up
Lawson Software Inc. sets itself apart from the competition with a strategy that increases customer involvement, shatters attendance records, and more than doubles event-related media mentions.
|
Corporate EVENT Awards 2008: Multi-Sensory Marketing
To turn a minor vehicle upgrade into major news, Renault Espana Comercial S.A. impresses jaded journalists with a launch that markets to all five senses.
|
ProStar's Rock and Rollout
International Truck and Engine Corp. rocks out at the early launch of a new heavy-duty truck prototype — and builds enough buzz to last nine months until the first production model rolls off the line.
|
Absolut Gets Buzzed
To kickstart its entry into the pre-mixed, ready-to-drink beverage market, vodka brand Absolut rolls out a culturally-rich launch campaign built exclusively on the valuable word of mouth passed along by its precisely targeted audience.
|
Four Problems, One Solution: Pop-Up Events
Four companies, offering products from cell phones to spuds, pop up in temporary locations to revive slumping sales, promote corporate philanthropy, launch a new product, and attract female customers.
|
Own Your Market: Get Set, Mow
Gold Eagle Co. abandons conventional marketing strategies and creates a nationwide sensation: lawn-mower racing. The result: 90-percent market share and 86 million media impressions in 2006 alone.
|
Thrill a Niche
Can consistency be a bad thing? Unconventional hotelier Chip Conley tells how a little unpredictable eclecticism can captivate event attendees and keep them coming back for more.
|
Four Problems, One Solution: Philanthropy
Four companies develop philanthropic events to address four different objectives: build customer relationships, differentiate an event from the competition, strengthen retailer loyalty, and unite corporate executives.
|
Michelin's Value-Innovation Strategy
Michelin wheels out a three-day event to teach distributors how to sell its new, premium tires based on value, not price.
|
Why Don't We Do It on the Road?
From computer chips to coffins, five very different companies show how mobile-marketing programs can increase sales.
|
Beauty Mark
Kao Corp. uses the side of a 30-story hotel to make its mark on the Japanese media, not to mention 5,000 mesmerized consumers.
|
Marketing Warfare
Nothing says renegade technology company like VMware's robot-war hospitality event.
|
The Brazen Art of Marketease
At their annual event, Jim Gilmore and Joe Pine of Strategic Horizons LLP turn the traditional concept of customer service on its head – teasing, tantalizing, and tormenting customers.
|
Experience-ing Your Event
To compete in today's Experience Economy, you must stage meaningful, compelling experiences. Here are four ways to enhance your corporate event, with examples from successful consumer experiences.
|
Variations on a Theme
Five sources for developing event themes – with examples to get your creative juices flowing.
|
|
 |
| Top of Page
|
