 |
Event Type: User Groups
Hosting a group of people with a vested interest in a cause or product presents its own challenges. Here you’ll find the resources to make your user group event a win-win for everyone.
|
Articles
|
|
Seven Degrees of Socialization
Sun Microsystems Inc. harnesses the power of social media to market its annual JavaOne conference, extend the event year-round, and enrich its developer community.
|
Focus on the Family
Attendance soars and customer relationships flourish when Honeywell Process Solutions breaks from business as usual to incorporate families into its annual user conference.
|
Marketing Smackdown
In a trademark move, World Wrestling Entertainment Inc. crafts an unforgettable fan-focused event that incorporates its television programs, magazine, live events, and Web site into one tour.
|
HP's Hidden Hype
To build a community of customers for its large-format printers among emerging artists and designers, Hewlett-Packard Development Co. launches a series of pop-up art galleries with no visible tie to its brand.
|
HP's Accidental Event
To help customers feel like company insiders, HP transforms its trade-show-affiliated customer meeting into an annual, standalone event – now worth $33 million.
|
CA's Strategic Reboot
CA Inc. redesigns its annual user conference to regain customers' confidence after a corporate accounting scandal. Its strategy? Offer customers and partners insider information, executive access, and a commitment to change.
|
|
|
|
|
|
