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Event Type: VIP Events
Every potential prospect is a VIP... but some are more VIP than others. Learn how to wow them.
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Article Library (PDFs)
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The Three-Word Strategy
Tata Consultancy Services Ltd. grows its share of CIO and CTO wallets with an executive event built on three guiding pillars: learn, connect, and relax.
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Executives of the Round Table
Credit-union executives convene at CUNA Mutual Group's first annual "no sell" leadership forum to address credit-union woes and build relationships – leading to an ROI of nearly 200 percent.
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The Wizards of "Oz"
Contrary to popular belief, Australian businesses make more than surfboards and Foster's Lager. To prove that point, the country's foreign affairs and trade department launches an event to drive investment in Australia.
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How Big Brown Rebuilt its Brand
Known for decades as a package-delivery company, United Parcel Service of America Inc. repositions itself as a global supply-chain leader with a multi-year series of C-level symposia with a ''going global'' message.
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Using Corporate Events to Drive Innovation
Northrop Grumman Corp. retools an obligatory technical-development event from a bare-bones science fair to a strategic innovation showcase.
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Summit at C-Level
SunGard Higher Education invites high-level clients to an executive summit to establish itself as an industry leader, identify future technology needs, and develop strategic solutions.
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C-Level Events
How do you differentiate an event and add value for key executives so that they'll choose your event over your competitors' events? Three event experts weigh in.
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The Amazing Race
MC2 lures jaded exhibit and event managers off the Vegas strip with a city-wide scavenger hunt.
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