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Cheryl Johnson, CTSM (2002) Environmental Specialist for Tampa Electric Co. in Tampa, FL

	Cheryl has been managing trade shows for her company since 1997, primarily marketing her companyçs residential conservation programs. Her situation is rather unique in that the employees volunteer their time (nearly 2200 hours annually in approximately 80 venues). An important aspect of her job was to create a trade show incentive program to aid her in recruiting, training, tracking and rewarding the participating employees. Cherylçs portfolio focused primarily on one event: TECO Energy Inc.çs participation in Energy ç99 Œ an Energy Efficiency Workshop and Exposition in Orlando. A very successful portion of her integrated marketing communications plan was the sponsorship and organization of a pre-conference bus tour. She took advantage of having a ècaptiveî audience on the bus to show videos of her companyçs capabilities during the ride.

Contacting the CTSM Program:
CTSM Program Administrator (Wendy Lewis) 206 South Broadway Suite 745 Rochester, MN 55904 507-252-4624 Fax: 507-289-5253 wlewis@exhibitormagazine.com

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