I began my career in the trade show industry while working for M & M Products Company in Atlanta, GA. During my eight years with them I was promoted four times. In 1989 the company was sold and our base was dissolved. History repeated itself with my next company, Digital Communications Associates. Upon leaving DCA I was contacted by ExecuTrain Corporation to manage their 162 trade shows per year, which I did as a consultant. I also took on other clients at this time.

In 2002 I was contacted by Coloplast Corporation, a medical manufacturing company active in five business areas – ostomy, continence, wound dressings, skin care and products for women after breast surgery. I began working for them as a consultant in November and within six months became a part of their team. At that time the position was “Marketing Coordinator” with mainly logistical responsibilities.

After one year of reorganizing the entire program, I wrote a proposal that clearly defined the job responsibilities of a Marketing Events Manager, and this position was created. The number of shows has increased from 20 to 52. That same year I presented EXHIBITOR SHOW and the CTSM program to the Marketing Director and Vice President of Medical Marketing, along with justification on how I could apply the wealth of information to our program. In other words, “help me to help you,” and they did. I attended my first EXHIBITOR SHOW in March 2003. With this academic foundation and my considerable industry experience, I am well prepared to face the challenge of making the Coloplast Marketing Events Department a success both now and in the future.