Edward has been with AIC since 1999 and is responsible for all sales revenues and marketing expenses for the company. His portfolio communicated three very important points that he learned at Exhibitor Show seminars: namely, that trade shows are critical to the marketing mix for Ëstart-upÓ companies; that by using integrated marketing communication techniques a small company can effectively compete with larger more established competitors; and that success must be measurable, even in small companies. When it came time for him to prepare a new exhibit, the review and proposal process moved quickly due to his continued relationship and confidence in the capabilities of the exhibit company where he spent five years as an account manager. EdwardÁs portfolio also demonstrated an ability to accomplish a lot with a small budget.