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Outstanding Support & Learning

The CTSM Team
Jan Nelson
CTSM Executive Director
Maintaining the integrity of the CTSM program and guiding you through the certification process is Jan’s top priority and focus, especially when it comes to developing portfolios. Jan loves helping CTSM candidates reach their goal!
Dee Silfies
Chief Learning Strategist
Dee is most often the first person to congratulate new CTSM enrollees on their decision to pursue certification. If you don't see electives you want in the curriculum, she'll want to hear from you. Dee's passion is to be sure you get the education you need to be your BEST in your job.
Wendy Lewis
Program Administrator

Wendy is a 9-1-1 and 4-1-1 operator combined. For candidates needing information or assistance, Wendy is the first person to call or email.
Joe Ries
Academic Advisor
Joe maintains the highest academic values with marketing subjects. Over the last twenty-years he's perfected it. A member of the Portfolio Review Committee, Joe is the first to tell you that he's proud to be a part of this group dedicated to enhancing trade show and event career opportunities.
Matt Volk
Director of Conference Services, Division of Outreach Education & Training, Northern Illinois University
Matt's middle name is "Quality Control". He's the guy who audits CTSM course offerings and reviews the curriculum of required sessions. Our university-affiliation requires his strict attention to detail.
The Core Curriculum Faculty
Candy Adams, CTSM, Bronze Level, CEM, CMP, CMM
Candy Adams CTSM, Bronze Level, CEM, CMP, CMM, a.k.a. "The Booth Mom®" Candy is a veteran freelance exhibit and event project manager who helps companies who don’t have a full-time exhibit manager or have overflow shows and events. With a passion for helping industry rookies hit the ground running, she provides one-on-one pre-show coaching and on-site exhibit management training to rookie exhibitors. She also has a knack for managing exhibit new-build RFPs. As a certified trainer for The Hill Group, she provides seriously-fun exhibit staff boothmanship training and coaching to corporate exhibitors. Adams, a longtime EXHIBITOR magazine columnist of “Exhibiting 101” and freelance writer, has published over 400 industry articles and has been on the EXHIBITOR Show faculty since 1995.
Errol Ahearn
Errol Ahearn Vice President- Executive Administration for Design & Creative, Global Experience Specialists (GES), Boston. Errol is an award winning exhibit designer, industry speaker and creative strategist who manages a specialized network of designers focused on global exhibiting. With over 25 years of experience, including 20 years with GES, Errol has designed successful programs for clients such as Bristol-Myers Squibb, Novartis, P&G Pet Care and Neutrogena.
Kelly Bagnall, Esq.
Kelly Bagnall has represented hotel and resort owners and management companies in virtually all aspects of operational matters, handling disputes involving litigation, arbitration and attending to risk management and security issues for hotel management companies nationwide. Kelly is a member with the law firm of Dykema Gossett PLLC, a member of the State Bar of Texas, as well as a member of the Professional Convention Management Association, Meeting Professionals International, and Association of Hospitality Industry Attorneys.
Brian Baker
is the creative director for MC² Atlanta Division. He has been designing environments since 1995. Brian studied design at the world–renowned Center for Creative Studies in Detroit, Michigan and received his bachelor’s degree from Purdue University. Over the last several years, Brian has designed exhibits and environments for many high-profile clients including Coca-Cola, Intel, Best Buy, The Home Depot, FedEx, Anheuser Busch, Nokia, Philips, Michelin, Volvo, The Weather Channel, State Farm, and The Atlanta Braves.
Katharine Chestnut Klang, CTSM, Diamond Level
With 25+ years experience, Katharine started as an ad agency art director before transitioning to client-side marketing communications. Strategic planning and measurement of her own programs became her passion. Involvement in every level of the creative and marketing process, she brings a practical working knowledge to every project. Experience in a variety of industries: electronics, natural foods, software, and engineering among others, allows her to bring inventiveness to her solutions. She is a contributing writer for marketing publications and a regular at the Exhibitor Show for 13+ years on such topics of Strategic Planning, Measurement, Integrated Marketing Communications and more.
Rebecca Coons
Rebecca Coons has been in the live meeting and event marketing industry since 1986. She has received numerous awards, serves on key industry associations, advises influential publications and has been a spokesperson at major events. Rebecca is currently President of Nalu.
Joe Federbush
As Vice President of Sales and Marketing for Exhibit Surveys, Inc., Joe has been developing research and measurement success stories for many of the world’s largest exhibitors and event producers. Back in 1988 Joe joined Exhibit Surveys and has worked in various positions from the ground up including IT and project management. In 2001 he became Director of Sales and Marketing and has been a top producer since being promoted to VP in 2008. Joe is a board member of TSEA, and an active contributor and member of IAEE, HCEA, and CEMA.
Tom Frisby
Tom Frisby is the Executive Vice President Technik Creative - Global for Expotechnik. During Tom Frisby’s 25-year career, he’s been called, Change Agent, Trend Setter and Rule Breaker. Hailed as an industry visionary, Frisby is a perennial speaker, moderator, faculty member and awards judge. His counter cultural approach to idea development has yielded some of the most dynamic and successful experiential marketing projects of the past two decades. His motto, if you’re not breaking the rules, you’re not doing your job invites Frisby’s creative teams to move beyond the ordinary and forge forward with him.
Lisa Gentilin, PhD, CMP
With over 22 years of experience, Lisa is President of Fancy Shindigs, and specializes in the planning and onsite management of corporate events and trade shows. She is also an instructor of Event Planning courses for San Francisco State University, and offers training courses in various Meetings and Events subjects.
Jerry Gerson
lives in San Antonio, TX and is Corporate Trainer with marketech360. As an exhibit marketing consultant, Gerson brings more than 30 years of marketing and sales experience to his practice. Jerry works with a broad range of clients from Fortune 100 companies to small companies who are sharpening their competitive edge. His corporate marketing and exhibiting strategies contribute to his high-content seminars and workshops. Gerson is also a contributing writer for EXHIBITOR magazine.
Marc Goldberg, CME
Marc L. Goldberg, CME, Associate, Marketech360 A retired seasoned executive, Marc brings over 40 years of experience to his SCORE volunteer work, his marketing and small business seminars. During the past three decades, he has worked in all facets of domestic and international marketing and has devoted himself to maximizing the results attainable through performance measurement. The company he founded, Marketech specializes in exhibitor staff training and measuring results at trade shows and events. As a SCORE Mentor, Marc serves start-ups, small businesses wanting to grow and strategic planning for nonprofits. He is the author of "Small Doesn't Mean Second Rate" – a reference workbook for the under 400 square foot exhibitor, "Exhibiting in Mexico" and has developed the first software for measuring exhibit performance – "Measurement Made Easy". His White Paper – "The Future of Healthcare Exhibit is in Learning" was a landmark study defining best practices in this vertical industry segment.
Mim Goldberg, CME
associate of marketech360, an exhibit marketing and staff training company. A seasoned educator, Mim brings over 20 years of experience to her exhibiting seminars. Combining her skill in education with her concepts in tradeshow marketing and consultative exhibiting, it is plain to see why she is rated one of the best trainers at conferences and seminar programs across the country. A graduate of The American University, Mim is a frequent speaker to a wide variety of audiences.
Janet Good, CTSM, Bronze Level
An Account Executive of MC² for 20 years, Janet equally enjoys all aspects of the face to face marketing process: design, construction, project management, culminating in the delivery of integrated brand marketing strategies, working with client and internal teams to “make it all happen.” She is a graduate of Drexel University where she earned B.S. degrees in Business Marketing and Commerce and Engineering. Prior to joining the trade show arena, Janet immersed herself in the advertising, publishing, and point-of-purchase display industries.
Kimberly Kee
is operations manager at AXS Group, a Denver-based destination management, entertainment, and event production company. Prior to joining AXS Group, Kimberly spent 11 years as president of Kinetic Events working with clients from a wide array of industries. With more than 20 years of experience in corporate event and trade show management, she has been referred to as the Evel Knievel of the event marketing industry, able to dual process with both sides of her brain to create memorable event experiences for her clients. She has been delivering educational content at Exhibitor Show since 1999.
Philip Lauzon
Philip Lauzon is a 16 year veteran of exhibit, event, environmental and strategic design. As owner and Principal Designer of SpatialArt Studios, Inc. he concentrated his efforts in the Event and Exhibit industries. Among other accomplishments during this time, Philip took First Place in the 2008 ExpoDeck Design to Win competition for the Event Design Summit. Now, as Creative Director for MC² Southwest, he continues to lead a team of designers in effectively communicating our client’s brands.
Scott Leech
is currently senior partner of BrandSpeak Communications. With over 20 years' experience creating and producing live events, Scott combines fundamental and effective communication strategies with a deep knowledge and passion for the most cutting-edge technology. This unique perspective helps unlock the full potential of video, web, digital and live presentations by ensuring the technologies used to deliver the message don't lose sight of the fundamentals of good storytelling.
G. Dan Lumpkin, CMC
is a Certified Management Consultant, and operates his own management consulting company, Lumpkin & Associates. His lectures focus on organizational behavior, planning, research, training and management development. He is a member of the Institute for Management Consultants, The William Glasser Institute, American Society for Training and Development, and Society for Human Resource Management.
Bob Milam, (CTSM candidate)
Trade Show Bob is Tango's trade show guy - the one you call when the people who lead your exhibit efforts need a boost. A past winner of EXHIBITOR Magazine's All-Star Award, he knows a thing or two about trade show performance. Bob has produced winning exhibit campaigns for the food ingredients, super-computing, non-profit fund raising and computer graphics industries. Currently a contributing columnist to EXHIBITOR magazine, Bob loves to see companies' exhibit programs blossom under the leadership of competent and confident Exhibit Managers.
Ian Sequeira
Ian Sequeira, Executive Vice President, Exhibit Surveys Inc., has been instrumental in ESI's international work, designing and managing research projects globally. He is a well-respected speaker at industry association events, and an active member in the International Association for Exhibition and Events (IAEE), Healthcare Convention Exhibitors Association (HCEA), Marketing Research Association (MRA) and CEIR. He also contributes to Exhibitor Magazine’s Annual “Trade Show Trends” article. Ian received a B.S. degree in Economics from Allegheny College, Meadville, PA., and an MBA from the American University in Washington D.C
Diane Silberstein, CMP
is president of Global Connections, providing marketing communications services for corporations both domestically and abroad. As a 20-year veteran of the industry, Silberstein is an author and frequent speaker on international trade show and event management as well as cross-cultural awareness.
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