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STEP 1 CLASSROOM TRAINING STEP 2 FINAL EXAM STEP 3 PORTFOLIO
23 required sessions and 5 electives embody the required classroom training that all enrollees must complete. In order to make education more accessible we offer sessions at the annual EXHIBITOR Conference in Las Vegas, online through EXHIBITOR eTrak, and at EXHIBITORFastTrak* regional conferences in Boston, Chicago, San Diego, and Atlanta.
Core Sessions

Enrollees must take quizzes after each session to receive credit. The quizzes must be completed online within
two weeks following each EXHIBITOR Learning Event. Four CEUs (Continuing Education Units) are earned upon
completion of the 23 required sessions listed below, plus 5 electives.

TOPICS: SESSIONS:
Measurement and Results 10514 Using Surveys to Measure Your Performance
in Trade Shows and Events
10814 How to Measure the Value of Trade Show Participation
Planning and Execution 20114 Selecting the Right Shows: The Critical Decision
20214 Basic Project Management and Reporting Skills
20314 The Nuts and Bolts of Budgeting for Results
20414 Don't Skip the Meetings –
Pre, At and Post: Guideposts to Success
20614 Show Operation Basics – Part I: Pre-Show Planning
20714 Exhibiting and the Law: What You Need to Know
20914 Show Operation Basics –
Part II: On-Site Implementation
21314 Beyond the Basics of Booth Selling
Marketing & Communication 30814 Business Marketing Strategies and Trade Shows
31114 How to Grow Your Brand: Incorporating Brand
Marketing into Your Exhibit Program
31214 Realizing Your Public Relations Potential
31514 Integrated Marketing Communications
Corporate Events 41614 The Basics of Event Planning and Management
41714 The Basics of Event Logistics and Implementation
41914 Liquor Liability and the Law: What You Need to Know
Personal and Career 52114 Negotiating Skills to Win
52314 Communicating with Others: Essentials for Success
Exhibits & Experiences 61714 Graphics Boot Camp: The Basics Every
Event Manager Should Know
61914 Exhibit Design –
From Concept to Completion
62414 Green Trade Shows
Global 72214 International Events: Expanding Your Global Reach



Customizable Learning Options
For 5+ Years of Industry Experience
Enrollees with 5 or more years of experience must complete the core curriculum but have the option to
replace a required session, that they may already have knowledge in, with an approved elective.


* Attendance by industry suppliers is not permitted at ExhibitorFastTrak.



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Upcoming Events

EXHIBITOR eTrak
Session 31514 - Integrated Marketing Communications, a CTSM required course.
August 19 | Online

>> More

EXHIBITORFastTrak
10 CTSM required sessions (and 11 great electives) are on the schedule at the Chicago Conference.
August 12-14, 2014

>> More
Portfolio Assistance
Online Session 514:
Preparing, Developing, and Submitting a Quality CTSM Portfolio
>> More

Portfolio Power Working Weekend
>> More

Our Partner

At CTSM we believe in quality education, so we've partnered with NIU to provide us with the best resources for your professional certification.
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