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STEP 1 CLASSROOM TRAINING STEP 2 FINAL EXAM STEP 3 PORTFOLIO
23 required sessions and 5 electives embody the classroom training that all enrollees must complete. In order to make education more accessible, we offer sessions at the annual EXHIBITORLIVE Conference in Las Vegas, online through EXHIBITOR eTrak, and at EXHIBITORFastTrak regional conferences.
Core Sessions

Four CEUs (Continuing Education Units) are earned upon completion of the 23 required sessions listed below, plus 5 electives. Enrollees must take quizzes after each session to receive credit.
LEARNING TRACKS: REQUIRED SESSIONS:
Measurement & Analytics 10516 Using Surveys to Measure Your Performance
in Trade Shows and Events
10816 How to Measure the Value of Trade Show Participation
Planning & Execution 20116 Selecting the Right Shows: The Critical Decision
20316 The Nuts and Bolts of Budgeting for Results
20416 Don't Skip the Meetings –
Pre, At and Post: Guideposts to Success
20616 Show Operation Basics –
Part I: Pre-Show Planning
20916 Show Operation Basics –
Part II: On-Site Implementation
Marketing & Sales 30716 Advanced Learning Session:
Creative Thinking to Reinvigorate Your Program
30816 Business Marketing Strategies and Trade Shows
31116 How to Grow Your Brand: Incorporating Brand
Marketing into Your Exhibit Program
31316 Beyond the Basics of Booth Selling
31516 Integrated Marketing Communications
Management & Leadership 40216 Basic Project Management and Reporting Skills
40716 Exhibit Law Primer:
Legal Concepts & Practical Advice
Global Exhibit Marketing 52216 International Events: Expanding Your Global Reach
Exhibits, Experiences, Events 60916 Formulas that Can Save You Money
61016 The Basics of Event Planning and Management
61116 The Basics of Event Logistics and Implementation
61716 Graphics Boot Camp:
The Basics Every Event Manager Should Know
62016 The @show Experience –
Understanding the Essentials of Exhibit Design
62116 Collaborate. Create. Succeed.
Maximize Results Through the Power of Design
Personal & Career 72116 Negotiating Skills to Win
72316 Communicating with Others: Essentials for Success



Customizable Learning Options
For 5+ Years of Industry Experience
Enrollees with 5 or more years of experience must complete the core curriculum but have the option to
replace a required session, that they may already have knowledge in, with an approved elective.





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Upcoming Events

EXHIBITOR eTrak
University-Affiliated Online Learning for Trade Show and Corporate Event Marketers
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EXHIBITORFastTrak
The Accelerated Learning Conference for Exhibit and Corporate Event Marketing Professionals
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Portfolio Assistance
Online Session 710:
Preparing, Developing, and Submitting a Quality CTSM Portfolio
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Portfolio Power Working Weekend
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Our Partner

At CTSM we believe in quality education, so we've partnered with NIU to provide us with the best resources for your professional certification.
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