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Required Session Substitution Request
(Offered to candidates with 5 or more years of experience)

I would like to replace one or more of the following required sessions for CTSM certification.
I understand that the exam will still be based upon the 23 core curriculum sessions.


Check the session(s) that you wish to replace, and indicate the replacement session(s):

10818 How to Measure the Value of Trade Show Participation - Part I: Basic Concepts

Allowed replacements:

105 Using Surveys to Measure Your Performance in Trade Shows and Events
107 Advanced Learning Session: Mastering Measurement, Reporting and ROI
108 Half-Day Workshop & Authors Executive Series: Lean Six Sigma White Belt for Exhibitors
114 You Know What to Measure But How Do You Actually Measure It?

Replace with session number:

 
10918 How to Measure the Value of Trade Show Participation - Part II: Practical Application

Allowed replacements:

105 Using Surveys to Measure Your Performance in Trade Shows and Events
107 Advanced Learning Session: Mastering Measurement, Reporting and ROI
108 Half-Day Workshop & Authors Executive Series: Lean Six Sigma White Belt for Exhibitors
114 You Know What to Measure But How Do You Actually Measure It?

Replace with session number:

 
20418 Don't Skip the Meetings Pre-, At- and Post-: Guideposts to Success

Allowed replacements:

417 Half-Day Workshop: Do Your Own Staff Training

Replace with session number:

 
20618 Show Operation Basics - Part I: Pre-Show Planning

Allowed replacements:
105 Using Surveys to Measure Your Performance in Trade Shows and Events
107 Advanced Learning Session: Mastering Measurement, Reporting and ROI
108 Half-Day Workshop & Authors Executive Series: Lean Six Sigma White Belt for Exhibitors
114 You Know What to Measure But How Do You Actually Measure It?
201 Show Floor Labor: Busting the Myths about Unions
304 Advanced Learning Session: Content + Interactions: A Formula for Effective Marketing Impact
317 How to Double Your Qualified Leads: Best Practices in Trade Show Lead Acquisition
325 Advanced Learning Session: Attract, Capture and Nurture Your Leads with Marketing Automation
328 Advanced Learning Session: 360 Degree Event Planning: From Selection to Experience Design
409 Advanced Learning Session: Managing in a Changing Environment
417 Half-Day Workshop: Do Your Own Staff Training
448 Half-Day Workshop: Built for Legacy: Lead Your Team to Make a Difference
502 Introduction to International Meeting Planning: Western Europe
505/506 Advanced Learning Session: Global Frameworks: Marketing from the Context of Culture - Parts I & II
508 Half-Day Workshop: International Exhibiting A Primer for Success
510 A Trip Around the World Must Knows for Global Exhibiting
603 Create Engaging Experiences
610 Small Exhibit, Big Results
612/613 Creating Innovative Exhibit and Event Experiences - Parts I & II
616 Best Practices: Create New and Different Meeting and Show Learning Environments
622 Half-Day Workshop & Field Trip: The Best Thing Is Being There Site Inspection Workshop
637 Mastering the Meeting Maze
702 Better Communication Skills for Better Business Results
749 Authors Executive Series: Dare to Matter

Replace with session number:

 
20918 Show Operation Basics - Part II: On-Site Implementation

Allowed replacements:
105 Using Surveys to Measure Your Performance in Trade Shows and Events
107 Advanced Learning Session: Mastering Measurement, Reporting and ROI
108 Half-Day Workshop & Authors Executive Series: Lean Six Sigma White Belt for Exhibitors
114 You Know What to Measure But How Do You Actually Measure It?
201 Show Floor Labor: Busting the Myths about Unions
304 Advanced Learning Session: Content + Interactions: A Formula for Effective Marketing Impact
317 How to Double Your Qualified Leads: Best Practices in Trade Show Lead Acquisition
325 Advanced Learning Session: Attract, Capture and Nurture Your Leads with Marketing Automation
328 Advanced Learning Session: 360 Degree Event Planning: From Selection to Experience Design
409 Advanced Learning Session: Managing in a Changing Environment
417 Half-Day Workshop: Do Your Own Staff Training
448 Half-Day Workshop: Built for Legacy: Lead Your Team to Make a Difference
502 Introduction to International Meeting Planning: Western Europe
505/506 Advanced Learning Session: Global Frameworks: Marketing from the Context of Culture - Parts I & II
508 Half-Day Workshop: International Exhibiting A Primer for Success
510 A Trip Around the World Must Knows for Global Exhibiting
603 Create Engaging Experiences
610 Small Exhibit, Big Results
612/613 Creating Innovative Exhibit and Event Experiences - Parts I & II
616 Best Practices: Create New and Different Meeting and Show Learning Environments
622 Half-Day Workshop & Field Trip: The Best Thing Is Being There Site Inspection Workshop
637 Mastering the Meeting Maze
702 Better Communication Skills for Better Business Results
749 Authors Executive Series: Dare to Matter

Replace with session number:

 
30718 Advanced Learning Session: Creative Thinking to Reinvigorate Your Program

Allowed replacements:
304 Advanced Learning Session: Content + Interactions: A Formula for Effective Marketing Impact
317 How To Double Your Qualified Leads: Best Practices in Trade Show Lead Acquisition
325 Advanced Learning Session: Attract, Capture and Nurture Your Leads With Marketing Automation
328 Advanced Learning Session: 360 Degree Event Planning: From Selection to Experience Design

Replace with session number:

 
30818 Business Marketing Strategies and Trade Shows

Allowed replacements:
304 Advanced Learning Session: Content + Interactions: A Formula for Effective Marketing Impact
317 How To Double Your Qualified Leads: Best Practices in Trade Show Lead Acquisition
325 Advanced Learning Session: Attract, Capture and Nurture Your Leads With Marketing Automation
328 Advanced Learning Session: 360 Degree Event Planning: From Selection to Experience Design

Replace with session number:

 
31118 How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program

Allowed replacements:
304 Advanced Learning Session: Content + Interactions: A Formula for Effective Marketing Impact
317 How To Double Your Qualified Leads: Best Practices in Trade Show Lead Acquisition
325 Advanced Learning Session: Attract, Capture and Nurture Your Leads With Marketing Automation
328 Advanced Learning Session: 360 Degree Event Planning: From Selection to Experience Design

Replace with session number:

 
31318 Beyond the Basics of Booth Selling

Allowed replacements:
304 Advanced Learning Session: Content + Interactions: A Formula for Effective Marketing Impact
317 How To Double Your Qualified Leads: Best Practices in Trade Show Lead Acquisition
325 Advanced Learning Session: Attract, Capture and Nurture Your Leads With Marketing Automation
328 Advanced Learning Session: 360 Degree Event Planning: From Selection to Experience Design

Replace with session number:

 
31518 Integrated Marketing Communications

Allowed replacements:
304 Advanced Learning Session: Content + Interactions: A Formula for Effective Marketing Impact
317 How To Double Your Qualified Leads: Best Practices in Trade Show Lead Acquisition
325 Advanced Learning Session: Attract, Capture and Nurture Your Leads With Marketing Automation
328 Advanced Learning Session: 360 Degree Event Planning: From Selection to Experience Design

Replace with session number:

 
32218 No Exhibit is an Island Building a Bridge to Success

Allowed replacements:
304 Advanced Learning Session: Content + Interactions: A Formula for Effective Marketing Impact
317 How To Double Your Qualified Leads: Best Practices in Trade Show Lead Acquisition
325 Advanced Learning Session: Attract, Capture and Nurture Your Leads With Marketing Automation
328 Advanced Learning Session: 360 Degree Event Planning: From Selection to Experience Design

Replace with session number:

 
40218 Basic Project Management and Reporting Skills

Allowed replacements:
409 Advanced Learning Session: Managing in a Changing Environment
417 Half-Day Workshop: Do Your Own Staff Training
448 Half-Day Workshop: Built for Legacy: Lead Your Team to Make a Difference

Replace with session number:

 
52218 International Events: Expanding Your Global Reach

Allowed replacements:
502 Introduction to International Meeting Planning: Western Europe
505/506 Advanced Learning Session: Global Frameworks:Marketing from the Context of Culture, Parts I & II
508 Half-Day Workshop: International Exhibiting - A Primer for Success
510 A Trip Around the World Must Knows for Global Exhibiting

Replace with session number:

 
60818 From Marketing to Measurement: 10 Steps to a Great Corporate Event

Allowed replacements:
603 Create Engaging Experiences
616 Best Practices: Create New and Different Meeting and Show Learning Environments
622 Half-Day Workshop & Field Trip: The Best Thing Is Being There Site Inspection Workshop
637 Mastering the Meeting Maze

Replace with session number:

 
61018 The Basics of Event Planning and Management

Allowed replacements:
603 Create Engaging Experiences
616 Best Practices: Create New and Different Meeting and Show Learning Environments
622 Half-Day Workshop & Field Trip: The Best Thing Is Being There Site Inspection Workshop
637 Mastering the Meeting Maze

Replace with session number:

 
61118 The Basics of Event Logistics and Implementation

Allowed replacements:
603 Create Engaging Experiences
616 Best Practices: Create New and Different Meeting and Show Learning Environments
622 Half-Day Workshop & Field Trip: The Best Thing Is Being There Site Inspection Workshop
637 Mastering the Meeting Maze

Replace with session number:

 
61718 Graphics Boot Camp: The Basics Every Event Manager Should Know

Allowed replacements:
108 Half-Day Workshop & Authors Executive Series: Lean Six Sigma White Belt for Exhibitors
114 You Know What to Measure But How Do You Actually Measure It?
201 Show Floor Labor: Busting the Myths about Unions
603 Create Engaging Experiences
610 Small Exhibits, Big Results
612/613 Creating Innovative Exhibit & Event Experiences, Parts I & II

Replace with session number:

 
62018 The @show Experience Understand the Essentials of Exhibit Design

Allowed replacements:
108 Half-Day Workshop & Authors Executive Series: Lean Six Sigma White Belt for Exhibitors
114 You Know What to Measure But How Do You Actually Measure It?
201 Show Floor Labor: Busting the Myths about Unions
603 Create Engaging Experiences
610 Small Exhibits, Big Results
612/613 Creating Innovative Exhibit & Event Experiences, Parts I & II

Replace with session number:

 
72118 Negotiating Skills to Win

Allowed replacements:
702 Better Communication Skills for Better Business Results
749 Authors Executive Series: Dare to Matter

Replace with session number:

 
72318 Communicating with Others: Essentials for Success

Allowed replacements:
702 Better Communication Skills for Better Business Results
749 Authors Executive Series: Dare to Matter

Replace with session number:

 

Name


Title


Company


Years of Experience


Phone Number


E-mail Address



Any comments or questions?

Option choices must be approved by the executive director of the CTSM program.
You will be notified of approval.

Questions?

Contact CTSM


Program Administrator
Wendy Lewis
310 S. Broadway, Suite 101
Rochester, MN 55904

Telephone: 507.424.4881
Fax: 507.289.5253

wlewis@ctsm.com
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