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THURSDAY, JAN. 12
2:00pm ET, 1:00pm CT,
12:00pm MT, 11:00am PT

Session Length: 90 minutes. Attendance for the full session is required for those who wish to earn CEUs and CTSM certification.


FACULTY

Bob Milam, (CTSM candidate)
Trade Show Bob is who you call when the people who lead your exhibit efforts need a boost. A past winner of EXHIBITOR Magazine's All-Star Award, he knows a few things about trade show performance. Bob has produced winning exhibit campaigns for the food ingredients, super-computing, cosmetics and computer graphics industries. Currently a blogger for EXHIBITOR magazine, Bob loves to see companies' exhibit programs blossom under the leadership of competent and confident Exhibit Managers.

Connect with Bob Milam:

 Facebook

 LinkedIn

 Twitter

Session 30817 CTSM
Business Marketing Strategies and Trade Shows
Strategies are the most vulnerable part of your exhibit marketing plan. Why? Because most people, including many in your own company, don’t really know what they are or what to do with them. In this session you’ll learn:
•  What strategies really are
•  The difference between strategies and tactics
•  How strategies fit into an overall trade show marketing plan
•  How to use strategic thinking to improve the planning and execution of your trade shows and events
•  How to look at real-life examples and see how to apply good ideas strategically


1 of the 23 required sessions approved as part of CTSM, the industry's only university-affiliated certification program.


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