THURSDAY, JAN. 17
2:00pm ET, 1:00pm CT,
12:00pm MT, 11:00am PT
Session Length: 90 minutes. Attendance for the full session is required for those who wish to earn CEUs and CTSM certification.
FACULTY
Bob Milam, (CTSM candidate)
Trade Show Bob is Tango's trade show guy - the one you call when the people who lead your exhibit efforts need a boost. A past winner of EXHIBITOR Magazine's All-Star Award, he knows a thing or two about trade show performance. Bob has produced winning exhibit campaigns for the food ingredients, super-computing, non-profit fund raising and computer graphics industries. Currently a contributing columnist to EXHIBITOR magazine, Bob loves to see companies' exhibit programs blossom under the leadership of competent and confident Exhibit Managers.
Connect with Bob Milam:
LinkedIn
Twitter
Speaker's Blog
Facebook
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Session 30813
CTSM
Business Marketing Strategies and Trade Shows
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Strategies are the most vulnerable part of your
exhibit marketing plan. Why? Because most people,
including many in your own company, don’t really
know what they are or what to do with them. In this
session you’ll learn:
| | • | What strategies really are
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| • | The difference between strategies and tactics
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| • | How strategies fit into an overall trade show
marketing plan
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| • | How to use strategic thinking to improve the
planning and execution of your trade shows and
events
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| • | How to look at real-life examples and see how to
apply good ideas strategically
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 1 of the 23 required sessions approved as part of CTSM, the industry's only university-affiliated certification program.
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