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TUESDAY, DEC. 6
2:00pm ET, 1:00pm CT,
12:00pm MT, 11:00am PT

Session Length: 90 minutes. Attendance for the full session is required for those who wish to earn CEUs and CTSM certification.


FACULTY

Scott Leech
Scott is currently senior partner of BrandSpeak Communications. With over 20 years' experience creating and producing live events, Scott combines fundamental and effective communication strategies with a deep knowledge and passion for the most cutting-edge technology. This unique perspective helps unlock the full potential of video, web, digital and live presentations by ensuring the technologies used to deliver the message don't lose sight of the fundamentals of good storytelling.

Session 31116 CTSM
How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
Where does exhibit marketing fit within today’s concept of brand management? Both large and small exhibitors can play a major role in shaping and growing their company’s brand. This session will show you how to:
•  Use consistency to strengthen your exhibit and event marketing
•  Leverage brand assets throughout your organization
•  Train and use your staff to their fullest extent
•  Measure your results and report them in the context of brand building
•  Build consensus within management of your role in brand building
•  Learn from your customers the best way to communicate your brand


1 of the 23 required sessions approved as part of CTSM, the industry's only university-affiliated certification program.


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