THURSDAY, FEB. 7
2:00 PM ET, 1:00 PM CT,
12:00 PM MT, 11:00 AM PT
Session Length: 90 minutes. Attendance for the full session is required for those who wish to earn CEUs and CTSM certification.
FACULTY:
Scott Leech
is currently senior partner of BrandSpeak Communications. With over 20 years' experience creating and producing live events, Scott combines fundamental and effective communication strategies with a deep knowledge and passion for the most cutting-edge technology. This unique perspective helps unlock the full potential of video, web, digital and live presentations by ensuring the technologies used to deliver the message don't lose sight of the fundamentals of good storytelling.
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| Session 31113
CTSM
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| How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program |
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Where does exhibit marketing fit within today’s
concept of brand management? Both large and
small exhibitors can play a major role in shaping
and growing their company’s brand. This session
will show you how to:
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| • | Use consistency to make your exhibit and event
marketing stronger
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| • | Leverage brand assets throughout your organization
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| • | Train and use your staff to their fullest extent
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| • | Report your results in the context of brand
building
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| • | Build consensus within management of your role
in brand building
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| • | Learn from your customers the best way to
communicate your brand
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