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TUESDAY, DEC. 11
2:00pm ET, 1:00pm CT,
12:00pm MT, 11:00am PT

Session Length: 90 minutes. Attendance for the full session is required for those who wish to earn CEUs and CTSM certification.


FACULTY

Candy Adams, CTSM, Bronze Level, CEM, CMP, CMM
Candy Adams CTSM, Bronze Level, CEM, CMP, CMM, a.k.a. "The Booth Mom®" Candy is a veteran freelance exhibit and event project manager who helps companies who don’t have a full-time exhibit manager or have overflow shows and events. With a passion for helping industry rookies hit the ground running, she provides one-on-one pre-show coaching and on-site exhibit management training to rookie exhibitors. She also has a knack for managing exhibit new-build RFPs. As a certified trainer for The Hill Group, she provides seriously-fun exhibit staff boothmanship training and coaching to corporate exhibitors. Adams, a longtime EXHIBITOR magazine columnist of “Exhibiting 101” and freelance writer, has published over 400 industry articles and has been on the EXHIBITOR Show faculty since 1995.

Connect with Candy Adams:

 LinkedIn

 Speaker's Blog

 Twitter

Session 212
Squeezing Pennies and Making Dollars: Where to Cut Your Budget in a Tight Economy
If your exhibit program budget is feeling the pinch, where are the most prudent places to cut—and how? Learn how to hone your show strategy and pare down your expenses. "The Booth Mom®", shares her top 10 keys for reducing exhibit budgets without impacting show return, including:
•  A template to strategically prioritize your measurable show goals and spending
•  A budget worksheet to track and compare your spending with industry norms
•  Tips for negotiating better rates and service with your vendors
•  Forensic auditing of your show invoices
•  Ways to cut your exhibit budget that show attendees will never see


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