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TUESDAY, DEC. 11
2:00pm ET, 1:00pm CT,
12:00pm MT, 11:00am PT

Session Length: 90 minutes. Attendance for the full session is required for those who wish to earn CEUs and CTSM certification.


FACULTY

Candace Adams, CTSM, CME, CEM, CMP, CMM
a.k.a. "The Booth Mom®"
is president of Trade Show Consulting, providing exhibit project management services, one-on-one exhibit management training to rookie exhibitors and exhibit staff boothmanship training to corporate exhibitors. Adams, EXHIBITOR magazine columnist of “Exhibiting 101”, has published over 300 industry articles and has been on the EXHIBITOR Show faculty since 1995.

Session 212
Squeezing Pennies and Making Dollars: Where to Cut Your Budget in a Tight Economy
If your exhibit program budget is feeling the pinch, where are the most prudent places to cut—and how? Learn how to hone your show strategy and pare down your expenses. "The Booth Mom®", shares her top 10 keys for reducing exhibit budgets without impacting show return, including:
•  A template to strategically prioritize your measurable show goals and spending
•  A budget worksheet to track and compare your spending with industry norms
•  Tips for negotiating better rates and service with your vendors
•  Forensic auditing of your show invoices
•  Ways to cut your exhibit budget that show attendees will never see


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