THURSDAY, MARCH 7
2:00 PM ET, 1:00 PM CT,
12:00 PM MT, 11:00 AM PT
Session Length: 90 minutes. Attendance for the full session is required for those who wish to earn CEUs and CTSM certification.
FACULTY:
Jerry Gerson
lives in San Antonio, TX and is Corporate Trainer with Marketech, Inc. As an exhibit marketing consultant, Gerson brings more than 30 years of marketing and sales experience to his practice. Jerry works with a broad range of clients from Fortune 100 companies to small companies who are sharpening their competitive edge. His corporate marketing and exhibiting strategies contribute to his high-content seminars and workshops. Gerson is also a contributing writer for EXHIBITOR magazine.
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| Session 20213
CTSM
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| Basic Project Management and Reporting Skills |
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Every exhibit manager goes through it – getting
your arms around all of the details! In this session
we will discuss how to apply project management
techniques to the tools of trade show planning and
execution. We’ll explore communication processes,
goal setting, team building, and ways to allow
others to follow your progress. You’ll also uncover a
simple way to report your project results in a clear,
concise fashion. We’ll explore:
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| • | The world according to Project Management
Institute
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| • | Four areas for exhibit managers to consider
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| • | Effective organizational leadership
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| • | Task management and project tracking tools
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