 racenote, a Berkeley, CA, provider of digital-music information systems, wanted to take a different approach at this year’s Consumer Electronics Show. Instead of renting an exhibit as in previous years, it asked General Graphics Exhibits of San Francisco to design a custom booth to showcase the Gracenote brand.
“They wanted something a little bit more corporate, more obvious in the way the product was displayed — with clear groupings under one umbrella,” says Chris Radovich, design director for the project with General Graphics Exhibits.
The final 30-by-30-foot booth features two reception desks, three product display areas for the company’s home-entertainment, car-audio, and portable product lines, and an enclosed 12-by-12-foot conference room on the second floor. Shielding the second floor from view is a large fabric screen in the shape of an ellipse.
The exhibit’s elliptical screen and red and white color scheme mimic the Gracenote logo and marketing literature, which feature circles, ovals, and gobo-like elliptical graphics scattered across a black background. The logo shapes are repeated throughout the exhibit — in the oval reception desk, the Plexiglas graphics circles behind the desk, the round carpet insert that defines the home entertainment area, and even in the raised dots on the stair treads leading to the upper deck.
As a final touch, moving elliptical light effects are projected onto the screen, bringing the design to life with motion.  |
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