range-Crush was the supreme orange soda at this industrial 1926 exposition in Washington, DC, but it had a sweet and sour rise to the top. While the soda debuted in 1916, its sales fell flat when World War I created sugar shortages. But by the mid-1920s, The Orange Crush Bottling Co. had established 1,200 bottlers, such as the Washington-area one exhibiting the beverage here. With Norman Rockwell later illustrating a dozen of its ads, the fizzy libation began outselling all other orange-flavored drinks, reigning on top until the 1950s, when sales of Nesbitt’s Orange soda surpassed it.