It’s a small world after all — but not if you’re an exhibit manager. Exhibiting outside the United States is a lot more complicated than converting feet into meters or finding the right adapter. To help you survive international trade shows and claim your share of lucrative foreign markets, we tapped a United Nations of experts from around the world to highlight key aspects of successful exhibiting in the world. These countries and cities are currently among the world’s top trade show destinations, hosting such massive events as Internepcon Japan, Asia’s epic electronics exhibition; the gigantic print-media fair Drupa; and Latin America’s largest fashion show, São Paulo Fashion Week.
