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EXHIBITOR MAGAZINE APRIL 2003
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Exhibit Design
How to Get the Exhibit You Don’t Want
Failing in design direction without really trying.

Exhibit Design
Pick One
You are part of Hewlett-Packard’s exhibit selection team. Which of five design concepts will you choose?

Exhibit Management
Are Trade Shows Really Worth It?
Exhibit Survey’s latest audience trends data demonstrate that trade shows continue to attract real buyers.

Event Marketing
Who’d You Have to Sleep With to Get This Space?
How Samsung Used the Guggenheim Museum to Wow the Business Press.

Events
Mashed Potato Martini, Sir?
Food trends in a cost control climate: Industry experts share their secrets for serving up low-cal budgets.

Events
From Palace to Sewer
Conference centers aren’t the only choices for your next event.

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EXHIBITOR MAGAZINE
DEPARTMENTS:
Knight Errant
Rude Behavior

Help
Exhibit Training for Sales Staff

ExhibitorXtra
Marketing to Go

Exhibiting 101
Last-Minute Shipping

Backstage
Exhibitor Announces Design Awards Jurors

Plan B
The Case of the Missing Crate

New Properties
$245,000 in new exhibits

History
Cutouts and Cars

Ask Dan
I have lots of good ideas...