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EXHIBITOR MAGAZINE APRIL 2004
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Exhibit Design
How to Use Plants in Your Exhibit
Greenery is a versatile booth-design tool that can replace walls, hide damage, and even direct traffic

Portfolio
Dynamic Displays
Don’t just show your wares — showcase them. Here are six innovative product displays you won’t find at Wal-Mart.

Show Trends
Trade Show Trends
Trade shows attract qualified buyers and influence their decisions. And we can prove it. Here are the latest results from Exhibit Survey Inc.’s annual audience survey.

Photo Gallery
Hitting a High Note
Gracenote showcases its brand with a custom booth at the 2004 Consumer Electronics Show.

Events
Strange Acts
When it comes to entertainment at corporate events, you’ve gotta have a gimmick.

Events
Disaster Strikes
How to negotiate your hotel contract so you don’t have to pay when natural disasters, terrorism, or travel restrictions threaten your event.

Events
What’s Hot Now
Industry expert Rebecca Coons targets the latest trends in corporate events, from chocolate fountains to female rock bands to splitting the check.

Event Marketing
The Big Sleep
Virgin Atlantic holds a slumber party for 3,000 guests to land business for its new Upper Class Suite.

Top of Page

EXHIBITOR MAGAZINE
DEPARTMENTS:
Knight Errant
Optimizing the Purchase Experience

Help
Shipping Liability Plus: Hiring Trade Show Talent, and more.

Ideas That Work
Bar None Plus: Hole in One, It’s a Jungle in There, and more.

Exhibiting 101
Dismantle: The D in I&D

Plan B
Blueprint Blunder Plus: Talent No-Show.

New Tools
The industry’s hottest new products.

Ask Dan
I have an employee that works long hours and never takes a vacation...

History
Taking Off

New Properties
$90,000 in New Exhibits