|  Exhibit
Marketing
Monster: Here, There, and Everywhere
To market its employee-finding services at a human-resource management trade show,
Monster did what any self-respecting, bug-eyed, B-movie creature from the ‘50s
would have done: It grew to giant size and devoured the entire city.
Exhibit
Staff
The
Seven Reasons Salespeople
Hate to Staff Your Booth
And seven show-tested solutions to help you resolve their issues and achieve a successful
exhibit.
 Portfolio
Movers
and Shakers
Are you looking for a new way to blend out on the trade show floor? Then try adding
action to your exhibit. Here are 10 moving examples.
Vendors
How
to Select a Vendor in Three Simple Steps
Pam Silver creates an objective vendor-selection system to choose a new, single
vendor for Rockwell Collins’ trade show program. The result: consistent branding
for all exhibits and an 11-percent savings in overall exhibit costs.
 Research
Industry Benchmarks
Exhibit Surveys Inc., a market-research firm in Red Bank, NJ, just completed its
Trade Show Trends Report, a survey of attendees at 48 shows in 2004. Here are the
highlights.
| 
